Experiential Learning in the Carlson Analytics Lab

Real data. Real clients. Real business analytics experience.

In the Carlson Analytics Lab, students apply in-class learning to real-world business analytics projects. The clients are diverse companies with critical-path business questions that need answers. The data sets are complex, interesting, often messy, and challenging. The hands-on learning experience sets Carlson students up for success post-graduation—and sets them apart on the job market.


Experiential Learning

In the Carlson Analytics Lab, full-time MSBA students work with client companies applying analytics to real business challenges.

Work with Leading Companies to Solve Real Problems

Client companies have included Fortune 500 players form across industry sectors. Major retailers, medical device manufacturers, leading consulting firms, agribusinesses, entertainment destinations, healthcare providers, and an airline have partnered with the lab. Full-time students in the one-year MSBA work directly with a partner company on a semester-long project. (Part-time students complete a capstone project.)

Gain Valuable Analytics Job Experience

Working in teams of four to six, MSBA students work directly with their partner companies to derive business value from data analytics. Advised by faculty and staff members, students run their own projects from start to finish, assessing needs and devising project-specific approaches to the work.

Experiential learning projects take place during spring semester and unfold over 14 weeks. Students finish their MS in Business Analytics degree with real work experience, making them very attractive to potential employers.

MS in Business Analytics students derive real benefits from the experience:

  • Get exposure to leading organizations
  • Practice tools from the classroom in a real-world environment
  • Obtain business experience to share with future employers
  • Lead development of solutions for the client organization with potential for implementation

Real World Experience

'17 MSBA Alumni Discuss How the Experiential Learning Project Allowed Them Apply Their Learnings

Work with Our Students

Companies that work with the Carlson Analytics Lab get high quality project work and the opportunity to meet talented students before they graduate and hit the job market.

Visit our prospective client site for timeline, details, and past project profiles. 


Or contact:

Ellen Trader
Managing Director

Contact MS Business Analytics