Real Data. Real Clients.
Real Business Analytics Experience.
In addition to classroom learning, students at the Carlson School gain real experience working on analytics projects for corporate partners. All three semesters include experiential learning opportunities to ensure students practice applying theory to real-world problems. Thanks to this unique program design, students graduate with both a degree and a stronger resume.
Welcome to the Carlson Analytics Lab
All MSBA students practice being data analytics consultants in the Carlson Analytics Lab. The Lab operates as a professional consulting firm, sourcing real projects from real client companies. The data sets are complex, interesting, and often messy. Lab projects challenge students to be effective analytics professionals who can think critically, apply analytics techniques, manage projects from beginning to end, and communicate results to business stakeholders.
Live Case Competitions
Each year the Carlson Analytics Lab partners with client companies to bring "live cases" into MSBA classrooms. Over the course of four weeks, MSBA students work in teams to answer a real business question using data.
Teams compete for the top prize, as decided by the sponsor company, but everyone gets valuable experience they can list on a resume.
Full-Stack Analytics Project
During your last semester in the MSBA program, you'll work on a longer analytics project as part of a team of student consultants. You'll meet with your business partners weekly to understand their needs, select and apply appropriate analytics techniques, report your progress to a faculty advisor, prepare findings and recommendations to present to your clients, and deliver your final work products just before graduation.
Work with Leading Companies and Make an Impact
Students in the Carlson Analytics Lab have worked with a variety of client companies, from start-ups to Fortune 100 businesses. Major retailers, medical device manufacturers, leading consulting firms, agribusinesses, entertainment destinations, government agencies, healthcare providers, and an airline have partnered with the lab, among others.
Retail & Entertainment
Build Your Resume as You Study
Working in teams of four to six, MSBA students get exposure to how leading organizations use analytics to derive business value from data. Advised by faculty and staff members, students run their own projects from start to finish, assessing needs and devising project-specific approaches to the work. This means you'll finish your MS in Business Analytics degree with real work experience — something that is very attractive to potential employers.