Real Data. Real Clients.
Real Business Analytics Experience.
In the Carlson Analytics Lab, students apply class learning to real-world business analytics projects. The clients are diverse companies with critical-path business questions that need answers. The data sets are complex, interesting, often messy, and challenging. The hands-on learning experience sets Carlson students up for success post-graduation—and sets them apart on the job market.
Carlson Analytics Lab
In the Carlson Analytics Lab, full-time MSBA students work with client companies applying analytics to real business challenges.
Work with Leading Companies to Solve Real Business Problems
Client companies have included Fortune 500 players form across industry sectors. Major retailers, medical device manufacturers, leading consulting firms, agribusinesses, entertainment destinations, healthcare providers, and an airline have partnered with the lab. Full-time students in the one-year MSBA work directly with a partner company on a semester-long project. (Part-time students complete a capstone project.) In addition, Carlson School analytics students have opportunities to work on company-sponsored case projects at various times during the year.
Gain Valuable Analytics Job Experience
Working in teams of four to six, MSBA students work directly with their partner companies to derive business value from data analytics. Advised by faculty and staff members, students run their own projects from start to finish, assessing needs and devising project-specific approaches to the work.
Experiential learning projects take place during spring semester and unfold over 14 weeks. Students finish their MS in Business Analytics degree with real work experience, making them very attractive to potential employers.
Analytics students derive many benefits from project work:
- Get exposure to leading organizations
- Practice tools from the classroom in a real-world environment
- Obtain business experience to share with future employers
- Lead development of solutions for the client organization with potential for implementation