Intended Consequences: The Case for an Analytics Professional Code of Conduct

Privacy and ethics have been popular topics in media coverage of the technology industry over the past year. The treatment of users' data by companies that collect, store, and sell user data has come under intense scrutiny. A flood of negative articles have been pasted across the internet, lambasting the data practices of many of the most revered technology companies. The media frenzy surrounding the topic may be new, but ethics has long been a topic of discussion when it comes to technology. This session will review the legal landscape regarding privacy and highlight the grey area in which data analytics exists. It will summarize the work of thought leaders in the data-ethics space, and it will make the case that now is the time for the analytics profession to adopt a professional code of conduct to govern its activities.

Mitchell Noordyke

Westin Research Fellow - International Association of Privacy Professionals

Mitchell is a Westin Research Fellow at the International Association of Privacy Professionals, where his research focuses on the intersection of data and privacy. He is a certified information privacy professional, with designations for both the United States and Europe (CIPP/US, CIPP/E). Mitchell has a J.D. from the University of Minnesota Law School and is a Carlson School of Management undergraduate and Master's of Science in Business Analytics alumnus.