Undergraduate Co-Major & Minor - Business Analytics

Business analytics is being rapidly integrated into many functional areas of organizations such as finance, accounting, marketing, supply chain, human resources, and information systems, and is driving transformative changes in these areas. With an increasing number of organizations adopting data-driven strategies, there is a growing need for professionals who possess a unique combination of business acumen and technical analytics skills. The business analytics minor and co-major introduce students to data-driven problem-solving using analytics methods and models, equip them with the foundational data analytics skills necessary for a successful career in business analytics, and provide them with opportunities to augment their analytics expertise through specialized elective courses in analytics. The business analytics co-major and minor are an excellent pathway for students seeking to blend business domain knowledge with advanced analytics skills.

 

This co-major is STEM-designated.

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Professor Soumya Sen helps students on a laptop.

Business Analytics Co-Major prepares students for today's work

Analytics are increasingly prominent in the business world, regardless of career path. The Co-Major prepares students to solve problems with data-driven analytical tools.

“It became clear from our employers that they want students who are more quantitative than they already are,” said Mani Subramani, Associate Professor. “Everybody appreciates how prepared our students are, but the specific preparation this Co-Major provides allows students to stay abreast of new developments year after year.”

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Co-Major Curriculum

View the full Business Analytics Co-Major catalog:

Business Analytics co-major Program Requirements & Course Descriptions

Minor Curriculum

Current Business Analytics Minor catalog:

Business Analytics Minor Program Requirements & Course Descriptions

Students entered prior to Fall 2022 Business Analytics Minor catalog:

prior to fall 2022 Business Analytics Minor Program Requirements & Course Descriptions

 

Audrey Kim

I wanted to pursue a co-major in business analytics because of the versatility; you can use these skills in any industry. Being able to analyze and interpret data is super crucial wherever you go — you become a core part of the team!

Audrey Kim, '27 BSB

FAQs

The MIS major and minor prepares students to make better decisions by applying information technologies to solve business problems. MIS focuses on the technological infrastructure, operations and IT enablement of key business processes of an organization. Business Analytics prepares students majoring in areas such as marketing, MIS, finance, and HR to use specialized analytic tools to help businesses make data-driven and analytics-based decisions.

STEM-designated degrees are academic programs in a “STEM” field that the U.S. government has identified as being beneficial to students and U.S. companies. STEM refers to majors in science, technology, engineering, and math.

These degrees usually have an increased level of quantitative and/or technical rigor compared to degree programs without a STEM designation. And if you're an international student, they let you work in the U.S. for up to 3 years without needing sponsorship.

Business intelligence analysts, marketers, consultants, product managers, IT directors, and human resources leaders, to name a few. The need for business analytics spans roles and functional areas, and demand is growing.

Check out our course mapping resource

From start-ups to the Fortune 100 in manufacturing, agribusiness, computing, healthcare, retail (online and in-store), media/entertainment, travel, financial services, and beyond. Analytics skills are highly transferrable.

They will use data to answer critical business questions and solve a wide range of business problems. Modern analytics goes well beyond simply reporting data on what happened in the past. Today’s analytics professionals use data to detect patterns and anomalies, predict future conditions (e.g., demand, customer behavior), optimize systems (e.g., operations, supply chains), and find valuable insights to drive all aspects of the business.

Some courses may be double-counted, but there are restrictions:

  • The Marketing Department recommends that no more than four credits of marketing courses be double-counted in the marketing major.
  • Fina 5422 and 5423 may fulfill elective credits in the finance major or minor.
  • IDSc 4444 and 3103 may fulfill credits in the MIS major or minor, but IDSc 4110, 4210, and 4310 are specific to business analytics and are not appropriate for the MIS discipline.
     

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