Undergraduate Co-Major & Minor - Business Analytics

Business analytics is being rapidly integrated into many functional areas of organizations such as finance, accounting, marketing, supply chain, human resources, and information systems, and is driving transformative changes in these areas. With an increasing number of organizations adopting data-driven strategies, there is a growing need for professionals who possess a unique combination of business acumen and technical analytics skills. The business analytics minor and co-major introduce students to data-driven problem-solving using analytics methods and models, equip them with the foundational data analytics skills necessary for a successful career in business analytics, and provide them with opportunities to augment their analytics expertise through specialized elective courses in analytics. The business analytics co-major and minor are an excellent pathway for students seeking to blend business domain knowledge with advanced analytics skills.

Co-Major Curriculum

Coming soon

Minor Curriculum

View the full Business Analytics Minor catalog:

Business Analytics Minor Program Requirements & Course Descriptions


The MIS major and minor prepares students to make better decisions by applying information technologies to solve business problems. MIS focuses on the technological infrastructure, operations and IT enablement of key business processes of an organization. Business Analytics prepares students majoring in areas such as marketing, MIS, finance, and HR to use specialized analytic tools to help businesses make data-driven and analytics-based decisions.

Business intelligence analysts, marketers, consultants, product managers, IT directors, and human resources leaders, to name a few. The need for business analytics spans roles and functional areas, and demand is growing.

From start-ups to the Fortune 100 in manufacturing, agribusiness, computing, healthcare, retail (online and in-store), media/entertainment, travel, financial services, and beyond. Analytics skills are highly transferrable.

They will use data to answer critical business questions and solve a wide range of business problems. Modern analytics goes well beyond simply reporting data on what happened in the past. Today’s analytics professionals use data to detect patterns and anomalies, predict future conditions (e.g., demand, customer behavior), optimize systems (e.g., operations, supply chains), and find valuable insights to drive all aspects of the business.

Some courses may be double-counted, but there are restrictions:

  • The Marketing Department recommends that no more than four credits of marketing courses be double-counted in the marketing major.
  • Fina 5422 and 5423 may fulfill elective credits in the finance major or minor.
  • IDSc 4444 and 3103 may fulfill credits in the MIS major or minor, but IDSc 4110, 4210, and 4310 are specific to business analytics and are not appropriate for the MIS discipline.

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