The Way We Work

The Way We Work is a new series that examines the future of work and the implications for the business community and individuals in a time of changing demographics, growing technology, and increasing globalization. Created in partnership by Antenna, a Minneapolis-based marketing consultancy, and the Carlson School of Management, The Way We Work brings together thought leaders, companies, and individual workers for dynamic dialogue around relevant topics.

The Changing American Workplace
Friday, February 9
7:30 a.m. - Check-in and breakfast
8:00-9:00 a.m. - Program
9:00-10:30 a.m. - Table networking (optional)

In the United States alone, nearly 43 percent of workers are expected to be freelancers by 2020. With these shifting business models, new technologies driving automation, demographic shifts, and fluctuating consumer preferences, the future promises to be an interesting journey. Leading companies embrace these disruptors and shape new talent strategies. Join this session to explore the trends that will impact the future of work and the workforce.

Join us immediately after the presentation for table talk networking with industry experts from the University and Antenna on topics such as professional wellness, work-life balance, finding purpose in work, negotiations, and career-change coaching.

Registration is now closed. A limited number of walk-up registration seats will be available - cash or check only.


  • TWWW Nicholas
  • Nicholas Whittall is a managing director within Accenture Strategy's Talent & Organization practice. He has more than 15 years of strategic consulting experience assisting clients across numerous industries in the development and management of their most complex talent, leadership, culture, and change transformations. Whittall also leads Accenture's global "Future of Work" community of practice, where he is responsible for shaping Accenture's perspective on the emerging disruptive trends and how the company best partners with clients to shape the future work and workforce in the digital age to drive productivity and growth.

  • TWWW Brendan
  • Brendon Schrader is the founder/CEO of Antenna, a Minneapolis-based company that is changing the way people work. His insights on independent consulting, the gig economy, the changing nature of work, and Antenna’s unique business model have been highlighted in Inc. magazine, Forbes, Fast Company, and the Huffington Post. He holds an MBA from the Carlson School of Management, an MEd from the University of Minnesota’s College of Education and Human Development, and a degree in Business Administration from the University of Minnesota Duluth. He has also studied leadership, strategy, and innovation at Northwestern University’s Kellogg School of Management.
    Read more about how Antenna is out to deliver a new way to work.

Presented by:

The Way We Work is presented in partnership by the Carlson School of Management and Antenna.

  • Carlson School of Management - University of Minnesota
  • antenna


About Antenna:
Antenna is a leader in bringing top marketing professionals to corporations and nonprofits for project-based consulting, interim leadership, and staff augmentation engagements. With headquarters in Minneapolis, Antenna draws from its private community of experienced marketers to provide clients with on-demand resources—both individuals and teams. Antenna’s vision is to fundamentally change the way marketing teams get work done by helping clients balance the flexibility and expertise required by today’s modern marketing organization.


Questions? You can contact us at or 612-625-1556.