The Way We Work Series

The Changing Nature of the Office:

Returning to Work and the Future of Our Workplaces

While we can not gather for a traditional Way We Work, we will be hosting a complimentary virtual Way We Work event.


Many of us have been working from home for the last 12+ weeks, we have no doubt experienced some of the highs and lows of distributed work. Looking forward, we are all curious about what might be the next “new normal.” In this session, Gensler workplace experts Rachelle Schoessler Lynn and Cindy Coleman will share key findings from Gensler’s Workplace Research and the impact COVID-19 is having on the way we work and the workplace.

This session will address:

  • What might be the new “why” we come to work.
  • What is the “job” of tomorrow’s work environment?
  • How should organizations think about office culture when some employees are working remotely, and others are on site?
  • What new role will technology play in making the work experience more fluid and engaging?
  • How will we humanize this next workplace experience so that we focus on the wellbeing of the workforce? 

The audience will be welcome to join in on the conversation while Rachelle and Cindy share emerging insights about the drive for a more human experience taking place at work.

The Way We Work

Friday, June 26, 2020
10:30-11:30 am

Complimentary Virtual Event 


Registration is required




Cindy Coleman

Senior Associate - Gensler

As a senior strategist with more than 30 years in the design industry, Cindy’s role at Gensler is to steer effective alignment of a client’s organizational goals to a well-informed design response. She has achieved a diverse range of experience working within leading design firms, as well as positions in design publishing. McGraw-Hill published her first book, The Interior Design Handbook of Professional Practice. Cindy holds a faculty position in the Department of Architecture and Interior Architecture at the School of the Art Institute of Chicago. In 2010, she was named a Design Future Council Senior Fellow. Cindy earned a BIA in Interior Architecture from The School of the Art Institute of Chicago and a Master in Design Methods from IIT/Institute of Design.

Rachelle Schoessler Lynn

Rachelle Schoessler Lynn

Director of Workplace - Gensler

Rachelle’s 25 year career has focused on corporate workplace strategy, interiors, renovations, and ground up buildings—with sustainability and the wellbeing of people and planet always top of mind. As Gensler’s Director of Workplace, Rachelle facilitates Vision development, programming, and design leadership working closely with her clients to understand their business objectives and ensure their vision and goals are present in the design solution. She is passionate about the design potential on every project and bringing it to light in a manner that exceeds the client expectations. An active national leader in innovative, sustainable design and solutions, Rachelle is one of the co-authors of the Minnesota Buildings, Benchmarks and Beyond Guidelines and co-founder of the Minnesota USGBC chapter. She was awarded the LEED Fellow distinction in 2013, the ASID Fellow distinction in 2009, and recognized as the ASID National Designer of Distinction in 2016. Rachelle was the National Chair of the ASID Board of Directors from 2014-2015, during which she furthered the case for sustainable design through policy, research initiatives, and engagements.

Brendon Schrader

Brendon Schrader [Host]

Founder/CEO - Antenna

Brendon Schrader is the Founder/CEO of Antenna, a Minneapolis-based company that is changing the way people work by providing best-in-class marketers on demand. He is also the Founder/Publisher of Indypendently.com, a content and media platform for independent workers. Brendon’s insights on independent consulting, the gig economy, the changing nature of work have been highlighted in Inc. magazine, Forbes, Fast Company, and the Huffington Post. He holds an MBA from the Carlson School of Management, and an MEd from the University of Minnesota’s College of Education and Human Development.

About Gensler:

Gensler is a global architecture, design, and planning firm with 50 locations and more than 6,000 professionals networked across Asia, Europe, Australia, the Middle East, and the Americas. Founded in 1965, the firm serves more than 3,500 active clients in virtually every industry. Gensler designers strive to make the places people live, work, and play more inspiring, more resilient, and more impactful.


About The Way We Work Series:

The Way We Work is a series that examines the future of work and the implications for the business community and individuals in a time of changing demographics, growing technology, and increasing globalization. Created in partnership with Antenna, a Minneapolis-based marketing consultancy, and the Carlson School of Management, The Way We Work brings together thought leaders, companies, and individual workers for dynamic dialogue around relevant topics. Learn more at www.waywework.com.

Standard schedule when we can all gather for the traditional Way We Work.  


Note: This is a complimentary virtual event. Registration is required.

Cost covers admission to our keynote presentation, panel discussion, breakfast
$10 – Students
$25 – Alumni
$35 – General Admission


7:30 a.m. Breakfast and Networking
8:00 - 9:30 a.m. Program and Q&A

Hosted At:

Note: Virtual Event

Carlson School of Management, 3M Auditorium
321 Nineteenth Avenue South
Minneapolis, MN 55442

About Antenna:
Antenna is a leader in bringing top marketing professionals to corporations and nonprofits for project-based consulting, interim leadership, and staff augmentation engagements. With headquarters in Minneapolis, Antenna draws from its private community of experienced marketers to provide clients with on-demand resources—both individuals and teams. Antenna’s vision is to fundamentally change the way marketing teams get work done by helping clients balance the flexibility and expertise required by today’s modern marketing organization.

Questions? Contact Carlson School Alumni Relations at carlsonalumni@umn.edu or 612-625-1556.

The Way We Work

Created in partnership by Antenna, a Minneapolis-based marketing consultancy, and the Carlson School of Management, The Way We Work brings together thought leaders, companies, and individual workers for dynamic dialogue around relevant topics.

Chris Farrell
Author and Economics Commentator
American Public Radio

Allison Liuzzi
Project Director, Minnesota Compass
Research Manager, Wilder Research 

Pat Pettiti
Co-founder and CEO
Catalant Technologies

Brandon Peele
Marketing Evangelist
Imperative (former)

Lora Geiger
Leadership Coach & Senior Manager

Julie Burton

Marcia Droege
Director of Facilities and Real Estate
Land O’Lakes

James O’Reilly
Life Time Work

Jim Vos

Cali Williams Yost
CEO & Founder
Flex Strategy Group

Jonah Stillman
Entrepreneur, speaker, and writer
Author of Gen Z @ Work

Diane Mulcahy
Consultant, advisor, speaker, and writer
Author of The Gig Economy

Nicholas Whittall
Managing Director
Accenture Strategy, Talent and Organization