The Way We Work

The Way We Work is a new series that examines the future of work and the implications for the business community and individuals in a time of changing demographics, growing technology, and increasing globalization. Created in partnership by Antenna, a Minneapolis-based marketing consultancy, and the Carlson School of Management, The Way We Work brings together thought leaders, companies, and individual workers for dynamic dialogue around relevant topics.


Gen Z -  Exploring the Next Generation Workforce
Friday, September 14

7:30 am Check-in and Breakfast
8:00 – 9:00 a.m. Program and Q&A
9:00 – 10:00 a.m. Open Networking and book signing (optional)

How will the next generation transform the workplace? Introducing Gen Z.

They were born between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce.

Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.

  • Jonah Stillman
  • Jonah Stillman graduated from high school in 2017 and is pursuing a life as an entrepreneur. Growing up, he competed on the national U.S. circuit in snowboarding for 10 years. He was ranked in the top five in the U.S. before hanging up his helmet to pursue working with his dad, generational expert David Stillman, in the generational field. Jonah and a team of peers conducted one of the first national surveys about Gen Z’s workplace attitudes. The eye-opening results ignited his interest in keeping the dialogue going. After growing up watching his dad be the voice of his generation, Jonah is excited to be a voice of Gen Z. He is the youngest speaker on the circuit and has already shared his insights on Gen Z with CNBC, MSNBC, and CBS and was recently featured in Fast Company, TIME, Forbes, and The New York Times. Success Magazine voted David and Jonah in the top 25 most influential speakers and authors for 2018.

  • GenZ book
  • Each attendee will receive a copy of Jonah and David Stillman’s book, Gen Z @ Work: How the Next Generation Is Transforming the Workplace.
    Book signing will be available during open networking. 


  • TWWW Brendon
  • Brendon Schrader is the Founder/CEO of Antenna, a Minneapolis based company that is changing the way people work. He is also the Founder/Publisher of, a content and media platform for independent workers. Brendon’s insights on independent consulting, the gig economy, the changing nature of work have been highlighted in Inc. magazine, Forbes, Fast Company, and the Huffington Post. He holds an MBA from the Carlson School of Management, an MEd from the University of Minnesota’s College of Education and Human Development, and a degree in Business Administration from the University of Minnesota Duluth. Brendon has also studied leadership, strategy, and innovation at Northwestern University’s Kellogg School of Management.

Presented by:

The Way We Work is presented in partnership by the Carlson School of Management and Antenna.

  • Carlson School of Management - University of Minnesota
  • antenna


About Antenna:
Antenna is a leader in bringing top marketing professionals to corporations and nonprofits for project-based consulting, interim leadership, and staff augmentation engagements. With headquarters in Minneapolis, Antenna draws from its private community of experienced marketers to provide clients with on-demand resources—both individuals and teams. Antenna’s vision is to fundamentally change the way marketing teams get work done by helping clients balance the flexibility and expertise required by today’s modern marketing organization.


Questions? You can contact us at or 612-625-1556.