Leading with a Purpose: Making Your Work More Meaningful

May 10, 2019 from 8:00 a.m - 10 a.m.

The Way We Work is a series that examines the future of work and the implications for the business community and individuals in a time of changing demographics, growing technology, and increasing globalization. Created in partnership with Antenna, a Minneapolis-based marketing consultancy, and the Carlson School of Management, The Way We Work brings together thought leaders, companies, and individual workers for dynamic dialogue around relevant topics.

Join our next Way We Work series to learn from best-selling author Brandon Peele for an interactive, personalized approached to finding passion in your work, along with real world case studies and insights on how successful companies have used this purpose movement to increase satisfaction and productivity in their employees. PwC Leadership Coach Lora Geiger will share insights on ways her purpose-led firm supports their employees to find fulfillment. Whether you’re wondering how to find more fulfillment in your professional life or are a leader who wants to ignite their team with a sense of purpose and connection, this high-energy, hands-on session is sure to transform how you work.

In this session, each individual will get the chance to work on their individual purpose. You will receive an email on May 3 to take a 10-minute Purpose Assessment (check your junk mail). If you do not receive the email with the assessment by end of day May 3, please contact

Hosted At:

Carlson School of Management, 3M Auditorium
321 Nineteenth Avenue South
Minneapolis, MN 55442


Cost covers admission to our keynote presentation, panel discussion, breakfast
$10 – Students
$25 – Alumni
$35 – General Admission


7:30 a.m. Check-in and Breakfast
8:00 - 9:30 a.m. Program and Q&A
9:30 - 10:00 a.m. Open Networking (optional)

The Way We Work

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Way We Work Speaker Brandon Peele

Brandon Peele

Market Evangelist - Imperative

As Market Evangelist for Imperative, Brandon serves companies who care deeply about employee performance, development and retention. Imperative's research-driven approach and purpose and peer-coaching SaaS platform allows clients to effectively scale their talent development efforts.

Lora Geiger

Lora Geiger

Leadership Coach & Senior Manager, Leadership Coaching Center of Excellence - PwC

Lora’s purpose is to empower leaders to thrive at work and in life. She is a certified professional coach (PCC, International Coaching Federation), Master Somatic Coach, and Positive Psychology Well-being Coach. Lora also holds a doctorate in Organizational Leadership (Pepperdine University) and draws on 20+ years of corporate experience across industries and roles that include Senior Learning & Development, HR and OD positions.

Brendon Schrader

Brendon Schrader [Host]

Founder/CEO - Antenna

Brendon Schrader is the Founder/CEO of Antenna, a Minneapolis-based company that is changing the way people work by providing best-in-class marketers on demand. He is also the Founder/Publisher of, a content and media platform for independent workers. Brendon’s insights on independent consulting, the gig economy, the changing nature of work have been highlighted in Inc. magazine, Forbes, Fast Company, and the Huffington Post. He holds an MBA from the Carlson School of Management, and an MEd from the University of Minnesota’s College of Education and Human Development.

About Antenna:
Antenna is a leader in bringing top marketing professionals to corporations and nonprofits for project-based consulting, interim leadership, and staff augmentation engagements. With headquarters in Minneapolis, Antenna draws from its private community of experienced marketers to provide clients with on-demand resources—both individuals and teams. Antenna’s vision is to fundamentally change the way marketing teams get work done by helping clients balance the flexibility and expertise required by today’s modern marketing organization.


Questions? You can contact us at or 612-625-1556.

The Way We Work

Created in partnership by Antenna, a Minneapolis-based marketing consultancy, and the Carlson School of Management, The Way We Work brings together thought leaders, companies, and individual workers for dynamic dialogue around relevant topics.

Julie Burton

Marcia Droege
Director of Facilities and Real Estate
Land O’Lakes

James O’Reilly
Life Time Work

Jim Vos

Cali Williams Yost
CEO & Founder
Flex Strategy Group

Jonah Stillman
Entrepreneur, speaker, and writer
Author of Gen Z @ Work

Diane Mulcahy
Consultant, advisor, speaker, and writer
Author of The Gig Economy

Nicholas Whittall
Managing Director
Accenture Strategy, Talent and Organization