Deborah Roedder John award

John Honored For Outstanding Contributions to Field of Consumer Psychology

Wednesday, March 24, 2021

Professor Deborah Roedder John was awarded one of the most prestigious honors in her field last week, named a Fellow by the Society for Consumer Psychology (SCP).

John, the Curtis L. Carlson Chair in Marketing, was one of just three to earn the distinction this year, the highest honor given by the organization.

The award recognizes senior scholars who received a doctoral degree more than 15 years ago and who have made outstanding and unusual contributions to consumer psychology through both their research and their service. To receive the award, a scholar’s publications must include impressive work and have an impact upon others, as well as an exceptional record of scholarly performance, impact, and service over time.

“It is a great honor to be listed among the top scholars and researchers in my field,” John says. “I want to thank my research collaborators who have been an important part of my journey and made research so rewarding.”

John is a leading expert in consumer behavior and specializes in consumer responses to brand and brand strategies, as well as children’s consumer behavior. Her work has been published extensively in top marketing journals—including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Consumer Psychology. Her research has been featured in media outlets such as the New York Times, Financial Times, and Business Week.

For her work, she has previously been chosen as a Fellow of the Association for Consumer Research, received the Lifetime Service Award from the Journal of Consumer Research, and is a past president of the Association for Consumer Research.