Kathleen Vohs in Star Tribune

A marketing presentation at the University of Minnesota’s business school last week had me furiously taking notes, not because of the marketing insight but because of what sounded like terrific life advice.

The wisdom came from Kathleen Vohs, the first of two presenters that day. She was clearly no stranger to this audience made up of marketing executives, Carlson School of Management colleagues and students, judging by the whooping and hollering that followed her introduction.

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