Debbie John

Professor Deborah Roedder John was recently selected as Fellow of the Association for Consumer Research (ACR), which is the largest international organization for researchers in marketing and consumer behavior.

The fellowship was instituted in 1979 and is the highest honor bestowed by the organization; since its inception, only 33 individuals have received the award. It recognizes the career contributions for significant impact on scholarly work in consumer behavior. The ACR's Fellows Nominating Committee forwards nominees to the board of directors, which selects the awardees. ACR Fellows receive free lifetime membership into ACR.

John, the Curtis L. Carlson Chair in Marketing, is well known for her research contributions to the areas of consumer branding and children's consumer behavior. Her work has been published extensively in top marketing journals, including the Journal of MarketingJournal of Marketing Research, Journal of Consumer Research, and Journal of Consumer Psychology. Her research has been featured in media outlets such as The New York Times, Financial Times, and Business Week

"Debbie is an internationally recognized pioneering leader in children's consumer behavior," says Barbara Khan, chair of the Nomination Committee. "Her work has significantly enhanced our ability to understand the processing deficits underlying young children's differential knowledge of and response to marketing phenomena. Her work has contributed to public policy debates and regulatory issues surrounding advertising to children. She is also well known for her research on consumers' response to brands and how firms can use branding strategies to achieve their goals."

As an ACR Fellow, John will present at a special session at the 2018 ACR Conference in Dallas.