Carlson School Launches New Master of Marketing Program

Building on its strengths and meeting student needs, the Carlson School has launched a new Master of Marketing degree program.

Students can complete the program in as little as nine months and land jobs in the growing field of marketing, which includes creative jobs such as making websites and promoting music acts, social media management, and analytical jobs such as market research and projecting trends.

We asked Wendy Lutter, academic director for the program and a senior lecturer in marketing, to answer a few questions about this new offering.

Who is best suited for this program?

We see the Master of Marketing program as an opportunity for college graduates with minimal exposure to business training and industry work experience. 
 

What will you learn as a Master of Marketing student?

Students will study topics from consumer insights to brand management to advertising to digital marketing and data analytics. The Master of Marketing program will focus on developing a range of skills, including exposure to the role of marketing, foundational theories in marketing, analytic techniques in marketing, and developing marketing solutions and recommendations. Students will also work on real-life marketing problems through an experiential project with a client in our Brand Enterprise, a unique option for Carlson School students. 
 

How will the degree help with careers in this field? What jobs are opened by having this degree?

The program is designed to teach marketing skills that build on the diverse backgrounds of the incoming students to translate into high-quality, full-time job opportunities. After receiving a year of intentionally-designed course work, an experiential project with a real client in our Brand Enterprises program, placement into a paid internship to gain work experience, and industry connections and job interview preparation through the Carlson School Graduate Business Career Center, students can land careers in fields such as sales, budgeting, marketing, project management, social media, business development, product management, customer service, sales management, market strategy, product development, and digital marketing.