Yeonjoo Lee

Yeonjoo is a Ph.D. candidate in the Supply Chain and Operations Department at the Carlson School of Management, University of Minnesota. Her research delves into the behavioral dynamics that influence the sustainability of retail logistics, with a particular focus on how online retailers can design delivery options that encourage consumers to make choices that lead to better environmental and social outcomes.

Yeonjoo's dissertation investigates three innovative e-commerce delivery strategies that have the potential to enhance sustainability: green-but-slow shipping (Essay 1), order pickup (Essay 2), and scheduled neighborhood delivery (Essay 3). Through a combination of lab experiments, field experiments, and econometric data analysis, she explores consumer responses to these delivery options, uncovers the psychological mechanisms driving their choices, and develops strategies to encourage sustainable behaviors. Her work has been recognized with prestigious awards, including the Dare to Care Scholarship from Responsible Research in Business and Management (RRBM) and the Doctoral Dissertation Fellowship from the Graduate School, University of Minnesota.

Prior to her academic career at Carlson, Yeonjoo gained industry experience as a marketing analyst for a major restaurant chain in South Korea. She holds a Master of Science degree in Operations Management and a dual Bachelor's degree in Business Administration and Psychology from Yonsei University (Seoul, South Korea).