Yeonjoo Lee

Yeonjoo is a Ph.D. candidate in the Supply Chain and Operations Department at the Carlson School of Management, University of Minnesota. Her research explores ways to enhance the environmental and social outcomes of retail logistics by driving changes in consumer behavior. Her dissertation focuses on three innovative e-commerce logistics strategies that present unique opportunities for promoting sustainability: green-but-slow shipping, in-store pickup, and scheduled neighborhood delivery. Through a combination of lab experiments, field experiments, and econometric analysis, she examines consumer responses to these logistics innovations, uncovers important psychological drivers, and develops strategies to encourage more sustainable behavior. Yeonjoo's research offers tangible real-world impact, informed by industry collaborations with a startup grocery delivery platform and an online retailer. It has been recognized with several awards, including the Dare to Care Scholarship from Responsible Research in Business and Management (RRBM) and the Doctoral Dissertation Fellowship from the University of Minnesota.

Prior to her academic career at Carlson, Yeonjoo gained industry experience as a marketing analyst for a major restaurant chain in South Korea. She holds a Master of Science degree in Operations Management and a dual Bachelor's degree in Business Administration and Psychology from Yonsei University (Seoul, South Korea).

Yeonjoo is on the 2024-2025 academic job market.