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Business Analytics for Leaders

Business Analytics for Leaders is a 3-day course that trains executives and senior business leaders on the capabilities of data analytics and how to implement analytics to achieve business goals. Participants will learn the concepts of descriptive, predictive and prescriptive analytics, leadership best-practices, as well as how to apply insights in their businesses.

Program Details

In Person: Minneapolis, MN

About This Program

Business analytics, including machine learning and artificial intelligence, has game-changing potential in every industry. However, significant barriers exist for leaders wishing to harness these emerging forces into their management practice. Companies that successfully develop advanced capabilities to leverage their data can make quicker, faster, and more informed decisions across all areas of their firms, creating a significant competitive advantage. This course will transform leaders into analytics champions within their organizations and help fuel data-driven cultures.


  • Leaders across all functional areas including marketing, finance, information systems, operations and HR with P&L
  • Managers with significant project/functional responsibility
  • No prior technical analytics expertise is needed

Key Benefits

  • Learn how to build organizational capabilities to leverage machine learning and artificial intelligence for competitive advantage.
  • Explore the Carlson School’s Four Pillars of Analytics approach that integrates causal, exploratory, predictive and prescriptive analytics
  • Understand the transformative power of today’s analytics, including the broad scope of business questions that can now be answered
  • Learn how to unlock hidden insights with data - using descriptive, predictive and prescriptive approaches - to support faster, more effective decision-making
  • Gain foundational insight into new machine learning methods to predict future outcomes, e.g., customer churn, optimal product mix
  • Directly apply learnings to a real-world application during daily use case discussions
  • Increase communication skills and ability to partner with Analytics and IT teams
  • Learn best practices, including structured problem solving, in deploying analytics projects

This is a fantastic introduction to a fast moving area.  Data Analytics, Machine Learning, and AI will touch us all.  I now have the understanding to guide my organization to embrace the opportunities of this rapidly evolving area.  Well worth three days.


Business Analytics for Leaders

Navigate the sea of data to drive insights, informed decisions and rapid action. This course will transform leaders into analytics champions within their organizations and fuel a data-driven culture.

Additional Course Details

Day 1
Winning with Data Analytics: The Four Pillars
Exploratory Analytics: Data Visualization (Level 1)
Predictive Analytics: Using Machine Learning (Level I)
Managing Successful Analytics Projects
Day 2
Statistical Principles and A/B Testing for Business Analytics
Exploratory Analytics Using Machine Learning (Level 2)
Predictive Analytics Using Machine Learning (Level 2)
Deploying Analytics Workshop
Day 3
Analytics at Big Data Scale
Advanced Issues in Exploratory and Predictive Analytics
Unstructured Data Analytics: Text Mining
Organizational Design Issues and Talent Strategies
Applying Business Analytics Workshop

Additional Details

Gedas Adomavicius
Department Chair, Professor, Carolyn I. Anderson Chair in Business
Ravi Bapna
Curtis L. Carlson Chair in Business Analytics and Information Systems; Associate Dean for Executive Education, Academic Director, Carlson Analytics Lab
Ellen Trader
Managing Director, Carlson Analytics Lab

Register Today!