CHEMBA Webinar: Navigating International Expansion: Selected Challenges and Pitfalls

Navigating International Expansion: Selected Challenges and Pitfalls 

Expanding into international markets offers significant opportunities for companies, but it also presents a unique set of challenges. This webinar begins with an overview of key macroeconomic trends related to Chinese businesses operating abroad. Next, we will focus on common pitfalls that companies encounter during their international expansion and explore strategies to mitigate these risks. Subsequently, insights from the successes and challenges of two Chinese companies are reviewed.

Participants will have the opportunity to share their own experiences, engage in discussions, and ask questions. The webinar will conclude with a networking session, providing time for CHEMBA alumni to reconnect and catch up on personal matters.