Specializations - Marketing

This concentration is ideal for students who seek leadership positions as a Product Manager, Marketing Manager or Brand Manager. Brand management is the most traditional path for MBAs seeking a mixture of management and marketing, with product management gaining popularity as many healthcare and tech companies seek MBAs for these roles. Such roles are responsible for developing, implementing & executing strategic marketing plans for an entire organization or lines of businesses, products or brands within an organization. These roles are responsible for managing the development of products, customer & market insights, promotion communication strategies, and channel optimization. In addition to strategic development and tactical execution, these roles manage and develop P&L, assess performance and measure return on marketing investment.

It is recommended for students to take 6-8 credits from the courses below:

This concentration is ideal for students who seek leadership positions in Customer Insights, Marketing and Strategy Consulting, and interfacing with Customer Analytics. Beyond traditional marketing departments in organizations, MBAs are in high demand in newer areas that highly value marketing skills. In particular, marketing skills create valuable synergies with analytical and data-driven approaches. This combination has proven especially popular with consulting groups, consumer insight groups that serve as in-house experts for market research, and with analytics groups that build models to predict behavior and recommend optimal strategies.

It is recommended for students to take 6-8 credits from the courses below:

These courses are designed to complement either marketing concentration, as well as develop skills for students with interests beyond marketing.