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About the Field of Analytics

Modern Businesses Rely on Data Analytics to Make Smarter Decisions

Cloud computing, the internet of things, and mobile devices. Transactions, sensors, cards, and clicks. The world is generating massive quantities of data. Business analytics is about turning that raw data into meaningful insights and better solutions. Join the field and you’ll use data to:

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Find Answers

Analytics is more than crunching numbers. It starts with asking questions that matter to the business: How do we develop better products? become more efficient? beat the competition? Data holds many answers if you have the skills to find them.

Analytics Lab partners with Land O'Lakes

Discover Patterns

Analytics pros are modern explorers, detectives, and entrepreneurs. They use different techniques, including data visualization, to uncover patterns. Their discoveries help businesses understand what’s really happening in a complex world.

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Predict What's Next

How many customers can we expect? What will revenues look like next quarter? Which accounts are in danger of being lost? Everyone wants to predict the future. With data and the right methods, that’s often possible. A business analytics education teaches you how.

msba analytics graduate student Karthik Mahendran

Detect the Cause

The ultimate question is often, Why? Being able to prove that one thing truly causes another to happen is incredibly powerful … and elusive. Data science and analytics put the big answers within reach.

The Skills to Succeed in Analytics

The Carlson School's business analytics graduate programs teach you the skills you need to enter the field and succeed. Here you'll learn how to:

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Identify opportunities to solve problems using data

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Define business problems and develop analytics solutions

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Harvest, clean, and engineer data for analysis

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Write and run the code that turns data into useful information

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Explore data to find answers, insights, and evidence

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Use algorithms and machine learning to predict business outcomes

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Run experiments to test hypotheses and determine causation

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Visualize and communicate with data

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Manage data analytics projects from start to finish

Make an Impact Even Before You Graduate

Carlson MSBA students gain solid experience with full-stack analytics projects—even before they graduate. Experiential learning opportunities get students out of the classroom and into the real world, working with real clients. Here are a few examples of the hands-on analytics consulting projects our students have done:

MSBA alumn Ilana Novakoski helped forecast commodities trading
MSBA alumn Mainak Roy used data to help improve addiction therapy
MSBA alumn Anisha Mula used artificial intelligence to track sustainability in agriculture
MSBA alum Maya Carnie built a state of the art graph database
Colt Thunstrom, '19 MSBA, helped Purina improve online marketing
MSBA alumn Ilana Novakoski helped forecast commodities trading
MSBA alumn Mainak Roy used data to help improve addiction therapy
MSBA alumn Anisha Mula used artificial intelligence to track sustainability in agriculture
MSBA alum Maya Carnie built a state of the art graph database
Colt Thunstrom, '19 MSBA, helped Purina improve online marketing

Ready to enter the growing field of data analytics?

Explore business analytics graduate programs:

One-Year MSBA Degree

One-year investment, lifetime benefits: Earn a top-ranked MS in Business Analytics.

Part-Time Analytics Degree

Keep your job while getting ahead: Earn a master's in analytics while you work.

More Options

Choices include: Dual degrees and a graduate certificate in analytics.

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