Breakout Sessions
Personal Branding–Stepping Up and Standing Out in the Marketplace
Session Track: Surge with Skills
In today’s competitive business world, having a personal brand is essential to differentiate yourself and stand out among the crowd. Are you able to articulate your personal ROI in a clear and compelling manner? This session will look at the building blocks of career distinction and share quick and easy tips for developing a powerful positioning statement. You will craft a personalized action plan for incorporating your brand into everyday activities, enhancing your position in the marketplace. At the end of the session, you will discover your unique value proposition and develop simple strategies for ongoing reputation management.
Kris McGuigan
Founder - Professional Courage
In founding Professional Courage, Kris McGuigan translated 15 years’ corporate success into a targeted mission: empowering career professionals and business owners on a path to maximizing their potential. She built a premier career-services business from the ground up, replacing a six-figure income within 24 months of leaving her corporate position. Cited by media as Cleveland’s top resume writer, she has cemented her reputation as Northeast Ohio’s preferred career partner. With a brand formed by courage and constancy, McGuigan uses her own story to guide clients and audiences to success in an ever-changing job market. Promoting a focused mindset and providing tools to advance to the next level, she dispels the myth of career management as a commodity.Â