Marketing Associate Professor Joe Redden was recently named one of the “Top 40 Undergraduate Business Professors” by Poets & Quants.
Redden’s current research is focused on how to help consumers extract more enjoyment out a product without changing it, how to reduce consumer boredom, and how to encourage (and enjoy) healthier eating. His original work in this area, "Reducing Satiation: The Role of Categorization Level," won the American Marketing Association's 2007 John A. Howard Doctoral Dissertation Award and the 2008 Robert Ferber Award based on a publication in the Journal of Consumer Research. He was also chosen as a Young Scholar for 2013 by the Marketing Science Institute.
He has a PhD in marketing from the Wharton Business School, University of Pennsylvania; an MBA from the Fuqua School of Business, Duke University; and a BBA in accounting and BS in computer science from the University of Kentucky.