Associate Professor Song Yao studies quantitative marketing, online marketing, auctions, pricing, competitive strategy, and customer management. His research focuses on network effects, especially in the context of new media such as online retailing and online advertising. He joins the Carlson School from Northwestern University’s Kellogg School of Management, where he was an assistant professor from 2010-2017. He has also taught at Duke University.
Yao was selected by the Marketing Science Institute (MSI) as one of the MSI Young Scholars of 2017. He holds a PhD from Duke University, an MA from the University of California, Los Angeles, and a BA from Renmin University of China.
View Song Yao's faculty profile.