The Marketing Tactics Behind Odd Weights and Sizes at the Supermarket

Friday, November 8, 2019

Have you ever stood in the grocery aisle, frozen, unable to decide which loaf of bread or box of cereal is the better deal? Maybe you wished that you had a Ph.D. in math, because many of the same products come in seemingly random quantities and weights. One more plastic bag in this box, half an ounce more olive oil in that bottle. What’s going on here?

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