Brand Matters to Feature MSP Communications Leaders
MSP Communications President Gary Johnson and Vice President of Content Jayne Haugen Olson will present “Content is Knowing” at the next Brand Matters event on Tuesday, September 27, at 7:30 a.m. at the Carlson School. The event will help marketers learn how to engage consumers and earn exposure in an increasingly noisy digital world.
Johnson is the president of MSP Communications, which owns the most successful regional lifestyle and business magazines in their respective industries as well as a content creation business (MSP-C) which has created digital and print content for some of the world’s largest corporations as well as associations, organizations and single events since 1978.
As a 20-year veteran of the agency, Olson leads the editorial and design teams at MSP Communications, including MSP-C, producing editorial-based content for such clients as UnitedHealthcare, 3M, McKesson, IBM and Delta Air Lines. She oversees the work of more than 70 content creators.
About Brand Matters
Offered jointly by the Carlson School, Yamamoto, and Twin Cities Business, Brand Matters is a speaker series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with firsthand knowledge of branding and a question-and-answer session.