Marketing Professors Kathleen Vohs and Vladas Griskevicius have been selected by Poets&Quants as two of the "40 Most Outstanding B-School Profs Under 40 in the World." To compile its list, Poets & Quants polled business school administration, faculty, students, and alumni for their top picks.
Poets & Quants said these professors "are influencers in their fields while having a meaningful impact on their students' lives. And arguably all of them are just getting started. If their previous successes are any indication, these top profs will be shaping business education and MBA futures for years to come."
Both Vohs and Griskevicius have extensive backgrounds in psychology and have found success applying these principles to business research.
Vohs, the Land O' Lakes Professor of Excellence in Marketing, studies consumer behavior and self-regulation, among other topics. She has published more than 150 scholarly articles and co-edited eight books. She was invited to write articles for Science and The New York Times and occasionally blogs for The Huffington Post and Scientific American.
Griskevicius, whose expertise lies in green marketing and the evolutionary roots of modern consumer behavior, has received numerous research awards and is the author of The Rational Animal: How Evolution Made Us Smarter Than We Think."