Strategic Marketing Certificate

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Explore the Latest Marketing Concepts and Skills

Learn to create effective marketing strategies across platforms with the Carlson School of Management's Strategic Marketing Certificate. This AACSB-accredited program provides a comprehensive introduction to best practices in digital marketing, social media, international marketing, and more. You'll learn to make strategic decisions that leverage modern marketing techniques to reach the right audiences and achieve sustained growth for your organization.

Associated Degree

Hybrid (primarily online)
12-24 months
work experience
Work experience
No minimum requirement
start date
Start date
January, June, September

Strategic Marketing Courses

We've designed our Strategic Marketing Certificate to feature a curriculum that balances basic marketing and management concepts with a deeper dive into essential areas like pricing, brand strategy, market research, and more. Electives are built into the program plan, allowing you to choose the courses that best align with your career goals and interests. This certificate requires 12 credits from four to six courses, depending on the electives you complete.

  • MBA 6211: Marketing Management  - 3 Credits
  • MKTG 6088: Strategic Marketing  - 3 Credits
  • MKTG 6055: Buyer Behavior  - 2 Credits
  • MKTG 6062: Marketing Channels - 2 Credits
  • MKTG 6072: International Marketing  - 4 Credits
  • MKTG 6075: Pricing Strategy - 4 Credits
  • MKTG 6082: Brand Strategy  - 2 Credits
  • MKTG 6086: Digital Marketing  - 2 Credits
Group of strategic marketing certificate students standing in classroom talking with professor

Advance Your Career as a Skilled Marketing Manager

All types of businesses rely on marketing professionals to develop promotional strategies and generate growth by understanding consumer behavior. The expertise and skills you gain in Carlson's Strategic Marketing Certificate program can prepare you for success as a leader in this in-demand field. Employment for advertising, promotions, and marketing managers is expected to increase 6% through 2032, faster than the national average for all occupations.1

  • $140,040 Median salary for marketing managers1
  • $127,830 Median salary for advertising and promotions managers1

Why Earn a Strategic Marketing Certificate?

Our graduate certificates allow you to take master's-level courses and gain specialized skills through training in a targeted area. You can upskill quickly and earn a valuable credential in as little as one year. Throughout your program, you will grow your network by learning alongside fellow professionals in classes led by business experts. Plus, the certificate credits you earn can be applied toward Carlson's Part-Time MBA or Online MBA programs.

Tuition Details

Carlson graduate certificates provide the advanced knowledge and hands-on experience you need for professional development and long-term career growth. This program consists of 12 credits with a tuition cost of $1,720 per credit hour.

Admissions Details and Application Deadlines

The Carlson School of Management offers a streamlined online application for our certificate programs. There is no minimum GPA or GRE/GMAT requirement. Our application fee is $75, with a waiver available for active-duty U.S. military service members. You can explore other requirements below.

Admissions Requirements Overview

The following materials are required to apply to the Strategic Marketing Certificate program:

  • Bachelor's degree from an accredited institution
  • Completed application
  • Unofficial transcripts from all universities/colleges where coursework has been completed
  • Two professional references/recommendations
  • Personal statement
  • Current resume
  • Optional written essay

Application Deadlines



(January Start)


(June Start)


(September Start)

Round 1:October 15February 15May 15
Round 2:November 15March 15June 15
Round 3:December 15April 15July 15

Admissions Requirements Start an application


Find answers to common questions about the Carlson School of Management's Strategic Marketing Graduate Certificate below.

The first step is to start your application.

We don't require work experience for admission. Contact us to learn more about our admissions policy.

Earning a certificate in strategic marketing allows you to upskill quickly in targeted areas that can enhance your career. Possible career paths include marketing manager, advertising and promotions manager, and market research analyst.

Tuition is $1,720 per credit hour. You'll complete 12 credits for a total tuition cost of $20,640. You can contact us to learn more about tuition and fees.

Most students complete this certificate program in 12-24 months.

Stay Connected

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  1. U.S. Bureau of Labor Statistics. Occupational Outlook Handbook. Advertising, Promotions, and Marketing Managers. Retrieved from