Yunhyoung Kim

Yunhyoung is a fifth-year Ph.D. candidate in Marketing at the Carlson School of Management, University of Minnesota. As an analytical and research-driven thinker, he specializes in quantitative marketing, focusing on contemporary challenges such as infinite scrolling in social media, informed consent for privacy, platform decay, and advertising across different consumer journeys. With a background in engineering, he enjoys modeling consumer decision-making in the context of digital innovation, employing game theory, optimization, and empirical methods to analyze significant market phenomena.

Prior to joining academia, Yunhyoung gained several years of industry experience, working at South Korea’s largest terrestrial broadcasting company. Also, he served on multiple technology standardization committees and holds several patents in media technologies. This experience further shaped his research interests, particularly in the media industry. A fun fact about him—he was part of the production crew for a commercial film.