Yicheng Song
Contact
Education:
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PhD 2017Questrom School of Business, Boston University
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Ph.D. 2012Institute of Computing Technology, Chinese Academy of Sciences
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BA 2006Wuhan University
Expertise:
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Personalized Recommender Systems
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Digital Consumer Analytics
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Charity Analytics
Biography
Dr. Song’s research focus on personalization technology helps users navigate an overwhelming amount of information, enhances their satisfaction, and increases revenue through personalized experiences. The key theme throughout his work focus on personalization technology by developing advanced machine learning and structural economic models. Dr. Song has published papers in top IS and CS journals including Management Science, ISR, Informs Journal on Computing, ACM Transactions on Intelligent Systems and Technology, and IEEE Transactions on Multimedia. He won the Best Paper Award at the 2018 INFORMS Conference on Information Systems and Technology (CIST 2018), the Best Paper Award at the 2014 Workshop on Information Technologies and Systems (WITS 2014), and runner up of the Best Paper Award at at the 2023 Conference on Information Systems and Technology (CIST 2023).
Selected Works & Activities
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Journal ArticlesYicheng Song, Wenbo Wang, Song Yao: Customer Acquisition via Explainable Deep Reinforcement Learning. Forthcoming, Information Systems Research
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Journal ArticlesYicheng Song, Tianshu Sun: Ensemble Experiments to Optimize Interventions Along the Customer Journey: A Reinforcement Learning Approach. Management Science 70(8):5115-5130 (2024).
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Journal ArticlesYicheng Song, Nachiketa Sahoo, Shuba Srinivasan, Chrysanthos Dellarocas: Uncovering Characteristic Response Paths of a Population. INFORMS Journal on Computing 34(3):1661-1680 (2022).
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Journal ArticlesYicheng Song, Zhuoxin Li, Nachiketa Sahoo: Matching Returning Donors to Projects on Charitable Giving Platform. Management Science 68(1):355-375 (2022).
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Journal ArticlesYicheng Song, Nachiketa Sahoo, Elie Ofek: When and How to Diversify - A Multicategory Utility Model for Personalized Content Recommendation. Management Science. 65(8): 3737-3757 (2019)
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Journal ArticlesYicheng Song, Yongdong Zhang, Juan Cao, Jinhui Tang, Xingyu Gao, Jintao Li: A Unified Geolocation Framework for Web Videos. ACM Transactions on Intelligent Systems and Technology 5(3): 49 (2014)
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Journal ArticlesYicheng Song, Yongdong Zhang, Juan Cao, Tian Xia, Wu Liu, JinTao Li: Web Video Geolocation by Geotagged Social Resources. IEEE Transactions on Multimedia 14(2): 456-470 (2012)
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Journal ArticlesZhineng Chen, Juan Cao, Tian Xia, Yicheng Song, Yongdong Zhang, Jintao Li: Web video retagging. Multimedia Tools Appl. 55(1): 53-82 (2011)