Yicheng Song
Assistant Professor
Information & Decision Sciences
Contact
Education:
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PhD 2017Questrom School of Business, Boston University
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Ph.D. 2012Institute of Computing Technology, Chinese Academy of Sciences
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BA 2006Wuhan University
Expertise:
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Consumer's Path to Purchase
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Personalized Recommender Systems
Biography
Assistant Professor Yicheng Song teaches predictive analytics. His research focuses on investigating digital user’s decision journey and the corresponding firm strategies using inter-discipline approaches: Machine Learning, Bayesian Modeling, Economic Structural Modeling and Reinforcement Learning. He holds PhD in information systems from Boston University and PhD in Computer Science from Chinese Academy of Sciences.
Selected Works & Activities
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Journal ArticlesYicheng Song, Nachiketa Sahoo, Shuba Srinivasan, Chrysanthos Dellarocas: Uncovering Characteristic Response Paths of a Population. Forthcoming, INFORMS Journal on Computing.
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Journal ArticlesYicheng Song, Zhuoxin Li, Nachiketa Sahoo: Matching Returning Donors to Projects on Charitable Giving Platform. Management Science 68(1):355-375 (2022).
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Journal ArticlesYicheng Song, Nachiketa Sahoo, Elie Ofek: When and How to Diversify - A Multicategory Utility Model for Personalized Content Recommendation. Management Science. 65(8): 3737-3757 (2019)
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Journal ArticlesYicheng Song, Yongdong Zhang, Juan Cao, Jinhui Tang, Xingyu Gao, Jintao Li: A Unified Geolocation Framework for Web Videos. ACM Transactions on Intelligent Systems and Technology 5(3): 49 (2014)
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Journal ArticlesYicheng Song, Yongdong Zhang, Juan Cao, Tian Xia, Wu Liu, JinTao Li: Web Video Geolocation by Geotagged Social Resources. IEEE Transactions on Multimedia 14(2): 456-470 (2012)
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Journal ArticlesZhineng Chen, Juan Cao, Tian Xia, Yicheng Song, Yongdong Zhang, Jintao Li: Web video retagging. Multimedia Tools Appl. 55(1): 53-82 (2011)