Yicheng Song
612-625-3952
3-366 CSOM

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Yicheng Song

Assistant Professor
Information & Decision Sciences

Education

  • Ph.D. 2017
    Information System Questrom School of Business, Boston University

  • Ph.D. 2012
    Computer Science Institute of Computing Technology, Chinese Academy of Sciences

  • BA 2006
    Wuhan University

Expertise

  • Consumer's Path to Purchase
  • Personalized Recommender Systems
  • Crowdfunding

Assistant Professor Yicheng Song teaches predictive analytics and business intelligence. His research focuses on investigating digital user’s decision journey and the corresponding firm strategies. He has studied digital users’ decision journey in multichannel retailing, online media consumption and crowdfunding platforms. He holds PhD in information systems from Boston University and PhD in Computer Science from Chinese Academy of Sciences.

3-366, Carlson School of Management, 321 Nineteenth Avenue South

Minneapolis, MN 55455

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