Yicheng Song

Yicheng Song

Assistant Professor
Information & Decision Sciences


  • PhD 2017
    Questrom School of Business, Boston University
  • Ph.D. 2012
    Institute of Computing Technology, Chinese Academy of Sciences
  • BA 2006
    Wuhan University


  • Consumer's Path to Purchase
  • Personalized Recommender Systems
  • Crowdfunding


Assistant Professor Yicheng Song teaches predictive analytics. His research focuses on investigating digital user’s decision journey and the corresponding firm strategies using inter-discipline approaches: Machine Learning, Bayesian Modeling, Economic Structural Modeling and Reinforcement Learning. He holds PhD in information systems from Boston University and PhD in Computer Science from Chinese Academy of Sciences.

Selected Works & Activities.

  • Journal Articles
    Yicheng Song, Nachiketa Sahoo, Elie Ofek: When and How to Diversify—A Multi-Category Utility Model for Personalized Content Recommendation. Forthcoming, Management Science
  • Journal Articles
    Yicheng Song, Yongdong Zhang, Juan Cao, Jinhui Tang, Xingyu Gao, Jintao Li: A Unified Geolocation Framework for Web Videos. ACM Transactions on Intelligent Systems and Technology 5(3): 49 (2014)
  • Journal Articles
    Yicheng Song, Yongdong Zhang, Juan Cao, Tian Xia, Wu Liu, JinTao Li: Web Video Geolocation by Geotagged Social Resources. IEEE Transactions on Multimedia 14(2): 456-470 (2012)
  • Journal Articles
    Zhineng Chen, Juan Cao, Tian Xia, Yicheng Song, Yongdong Zhang, Jintao Li: Web video retagging. Multimedia Tools Appl. 55(1): 53-82 (2011)
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