Xuefeng Liu

Dr. Xuefeng Liu is an adjunct faculty member for the Global Doctor of Business Administration Program at the Carlson School of Management, University of Minnesota. He holds a master’s degree in applied statistics and a doctoral degree in marketing from the University of Illinois at Urbana-Champaign. Dr. Liu served as an assistant professor at Loyola University Maryland from 2015 to 2019 and as a senior lecturer at the Carlson School of Management, University of Minnesota, from 2020 to 2023. He is currently an assistant professor of marketing at the University of Wisconsin-River Falls. His research has been published in the Journal of Marketing, the Journal of Retailing, and other academic journals.