Hailong Cui

Hailong Cui

Assistant Professor
Supply Chain & Operations



  • PhD 2020
    Data Sciences and Operations, USC Marshall
  • MS 2010
    Statistics, Arizona State University
  • BS 2006
    Mathematics, POSTECH, South Korea


  • Supply Chain Sustainability
  • Product Returns Management
  • Online Food and Grocery Delivery
  • Statistical Machine Learning
  • Game Theory and Optimization


Hailong Cui's main research interest is Supply Chain (Sustainability) and Retail Operations (Returns, Food/Grocery Delivery). He utilizes primary/secondary data, analytical models (optimization, game theory), empirical methods (causal inference, structural estimation), and machine learning (high-dimensional statistics, deep learning) to study operational innovations and strategies to improve environmental, economic, and societal outcomes.

He is particularly interested in high-impact problems inspired by real-world challenges. He has extensive experience working with manufacturing, service, finance, and supply chain companies as well as technology start-ups. His research has been published in journals including Management Science, Manufacturing & Service Operations Management, and European Journal of Operational Research.

Cui's CV

Selected Works & Activities

  • Journal Articles
    "Incentives and Emission Responsibility Allocation in Supply Chains," (with S. Gopalakrishnan, D. Granot, F. Granot, G. Sošić) Management Science (2021), 67(7): 4172–4190
  • Journal Articles
    “Impact of Task-Level Specialization, Workload, and Product Personalization on Consumer Returns,” (with S. Rajagopalan, A. R. Ward) Manufacturing & Service Operations Management (2021), 23(2): 346-366
  • Journal Articles
    “Predicting Product Return Volume Using Machine Learning Methods,” (with S. Rajagopalan, A. R. Ward) European Journal of Operational Research (2020), Special Issue on Business Analytics, 281(3): 612-627
  • Journal Articles
    “Recycling Common Materials: Effectiveness, Optimal Decisions, and Coordination Mechanisms,” (with G. Sošić) European Journal of Operational Research (2019), 274(3): 1055-1068
  • "Food in the Time of COVID: Estimating the Effects of Delivery Platforms on Small-Business Restaurants in California," (with R. Niu, X. Tong)

  • "Rebound Effects under Manufacturer’s Intervention into Secondary Market," (with G. Sošić)

  • “Impact of Sequential Diagnostic Decisions on Product Returns: Evidence from a Bike-Sharing Firm,” (with J. Geng, G. Kong, G. Li, S. Rajagopalan)

  • "An Empirical Analysis of Delay Sensitivity of Customers and Driver Routing Behavior in Grocery Delivery App," (with G. Kong, N. Li, G. Li)

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