Alfred Marcus

Alfred Marcus

Professor, Edson Spencer Endowed Chair in Strategy and Technological Leadership
Strategic Mgmt/Entrepreneurship

Education:

  • PhD 1977
    Harvard University
  • MA 1973
    University of Chicago
  • BA 1971
    University of Chicago

Expertise:

  • Business regulation
  • Competition
  • Food industry
  • Automotive industry
  • Oil and natural gas industry
  • Electric utility industry
  • Computer industry
  • Global economy
  • International security
  • Corporate social responsibility
  • Ethics, fraud, and white collar crime
  • Government regulation
  • Environmental and energy policies
  • Sustainability
  • Future planning
  • Population aging
  • Demographics
  • Scenarios

About Alfred

ALFRED MARCUS is the author of Managing Strategic Uncertainty: Booms and Busts in the Energy Industry, Cambridge University Press, 2019.  His previous book, Innovations in Sustainability: Fuel and Food, Cambridge University Press,  2015, won the prestigious Academy of Management ONE Outstanding Book Award in 2016.  In 2016 he also published The Future of Technology Management and the Business Environment: Lessons on Innovation, Disruption, and Strategy Execution with Pearson Press. He is the author, co-author, or editor of 17 books and many academic articles in journals such as the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, and Organization Science.  From 1995-2001, he was chair of the Strategic Management and Organization Department at the Carlson School.  He also teaches and holds a faculty position in the Technological Leadership Institute (TLI) in the College of Science and Engineering at the University of Minnesota.  He has consulted with numerous major corporations and has received grants from government agencies. He has twice won outstanding teacher of the year awards in Carlson School of Management MBA programs and once at the Technion. Since 2006 he has also taught in the MBA program of the Technion Israel Institute of Technology.  His Bachelor's and Master's Degrees are from the University of Chicago and his Ph.D. is from Harvard University.  


Selected Works & Activities.

Browse some of my work and see what I’ve been up to.

  • Whole Books
    Managing Strategic Uncertainty: Booms and Busts in the Energy Industry (Cambridge University Press: 2019)
  • Whole Books
    Management Strategy: Sustaining Competitive Advantage, A. Marcus and A.Cohen (McGraw Hill/Irwin, 3rd edition 2017).
  • Whole Books
    The Future of Technology Management and the Business Environment" Lessons on Innovation, Disruption, and Strategy, A. Marcus (Pearson, 2016)
  • Whole Books
    Innovations in Sustainability: Fuel and Food, A. Marcus (Cambridge University Press, 2015).
  • Book Chapters
    "Managing Shifting Goal Consensus and Task Ambiguity in Implementing Corporate Sustainable Projects,” A.Marcus and A. Van de Ven, H. Gulati, O. Tushman (eds.), Change and Sustainability (Oxford University Press, 2015)
  • Whole Books
    Strategic Foresight: A New Look at Scenarios, A. Marcus (Palgrave MacMillan, 2009).
  • Whole Books
    Big Winners and Big Losers: The Four Secrets of Long-Term Business Success and Failure, A. Marcus (Wharton School Press, 2005).
  • Whole Books
    Reinventing Environmental Regulation: Lessons from Project XL, (Resources for the Future, A. Marcus, D. Geffen and K. Sexton (Johns Hopkins University Press, 2002)
  • Whole Books
    The Adversary Economy, A. Marcus (Quorum, 1984).
  • Journal Articles
    “The Natural Environmental Strategies Of International Firms: Old Controversies And New Evidence On Performance And Disclosure,” J. Alberto Aragon-Correa, A. Marcus, Hurtado-Torres, N, Academy of Management Perspectives (2016)
  • Journal Articles
    "Public Policies in a Regulated Entrepreneurial Setting," A. Marcus and Cohen, S, Business and Politics (2015).
  • Journal Articles
    "The Promise and Pitfalls of Venture Capital as an Asset Class for Clean Energy Investment: Research Questions for Organization and Natural Environment Scholars," A. Marcus, Malen, J., and Ellis, S (Organization & Environment 2013)
  • Journal Articles
    "Firms, Regulatory Uncertainty, and the Natural Environment," A.Marcus, J.Aragon-Correa, and J. Pinske, California Management Review, (2011).
  • Journal Articles
    "Green Management Matters Regardless," A. Marcus and A. Fremeth, Academy of Management Perspectives (2009).
  • Journal Articles
    "Youth Bulges, Busts, and Doing Business in Violence-Prone Nations," A. Marcus, M. Islam, and J. Moloney, Business and Politics (2009).
  • Journal Articles
    "The Effects of Administrative Innovation Implementation on Performance: An Organizational Learning Approach," E. Naveh, O. Meilich, and A. Marcus, Strategic Organization (2006).
  • Journal Articles
    "A General Dynamic Capability: Does it Propagate Business and Social Competencies in the Retail Food Industry," A. Marcus and M. Anderson, Journal of Management Studies (2006).
  • Journal Articles
    "Embeddedness and the Acquisition of Competitive Capabilities," W. McEvily and A. Marcus, Strategic Management Journal (2005).
  • Journal Articles
    "Rules Versus Discretion: The Productivity Consequences of Flexible Regulation," S. Majumdar and A. Marcus, Academy of Management Journal (2001).
  • Journal Articles
    "On the Edge: Heeding the Warning of Unusual Events," A. Marcus and M. Nichols, Organizational Science (1999).
  • Journal Articles
    "The Dialectics of Competency Acquisition: Pollution Prevention in Electric Generation," A. Marcus and D. Geffen, Strategic Management Journal (1998).
  • Journal Articles
    "The Causes and Consequences of Management Buyouts," I. Fox and A. Marcus, Academy of Management Review (1992).
  • Journal Articles
    "Victims and Shareholders," A. Marcus and R. Goodman, Academy of Management Journal (1991).
  • Journal Articles
    "The Market Deterrent to Dubious Behavior," A. Marcus and P. Bromiley, Strategic Management Journal (1989).
  • Journal Articles
    "Implementing Externally-Induced Innovations: A Comparison of Rule-Bound and Autonomous Approaches," A. Marcus, Academy of Management Journal (1988).
  • Journal Articles
    "Responses to Externally-Induced Innovations: Their Effects on Organizational Performance," A. Marcus, Strategic Management Journal (1988).
  • Journal Articles
    "Policy Uncertainty and Technological Innovation," A. Marcus, Academy of Management Review (1981).
  • Journal Articles
    “Promoting Clean Energy Technology Entrepreneurship: The Role of External Context,” J. Malen and A. Marcus, Energy Policy, 2016
  • Journal Articles
    “The Role of Governance Systems and Rules in Wind Energy Development: Evidence from Minnesota and Texas,” A. Fremeth, and A. Marcus, Business and Politics, 2016.
  • Current Research

    A major question Professor Marcus has addressed in his recent research is when does the market economy open up a space for sustainability.  Factors he considers are the role of government policies and grants, corporate disclosure and transparency, and clean energy investing. His Cambridge University Press published book, Innovations in Sustainability, examines how competitive rivalries between firms can stimulate sustainable innovation. Among the rivalries he analyzes are those between: Khosla Ventures and KPCB and Intel Capital and Google Ventures in the financing of sustainable innovation; First Solar and Suntech and Better Place and Tesla in the development of sustainable business models; Toyota and GM and Vestas and GE in adapting to shifts in the external environment for sustainability; General Mills and Kellogg’s and Pepsi and Coke in finding sustainable customers; and Whole Foods and Wal-Mart and Monsanto and DuPont in competing as mission and non-mission based firms. His forthcoming Cambridge University Press book Managing Strategic Uncertainty: Booms and Busts in the Energy Industry  deals with the predicament that decision makers face when they must commit scarce organizational resources to future outcomes when conditions in the future are largely uncertainties. This book explores how decision makers in the energy industry made choices in the face of such uncertainties. Specifically, it deals with two major uncertainties they confronted in the 2012-2018 period -- that is price volatility and climate change. He is currently working on a book on ethical decision making in business for Sage Press. 

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