Alfred Marcus
Education
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BA 1971
Modern European History University of Chicago -
MA 1973
Political Science University of Chicago -
PhD 1977
Government Harvard University
Expertise
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Business regulation
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Competition
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Food industry
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Automotive industry
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Oil and natural gas industry
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Electric utility industry
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Computer industry
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Global economy
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International security
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Corporate social responsibility
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Ethics, fraud, and white collar crime
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Government regulation
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Environmental and energy policies
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Sustainability
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Future planning
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Population aging
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Demographics
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Scenarios
ALFRED MARCUS is the author of Innovations in Sustainability: Fuel and Food, Cambridge University Press in 2015, which won the Academy of Management ONE 2016 Outstanding Book Award. In 2016 he published The Future of Technology Management and the Business Environment: Lessons on Innovation, Disruption, and Strategy Execution with Pearson Press. He is the author, co-author, or editor of 17 books. From 1995-2001, he was chair of the Strategic Management and Organization Department at the Carlson School. He has consulted with numerous major corporations and has received grants from government agencies. In 2005, he won the outstanding teacher of the year award in the Carlson School part-time MBA program. Since 2006 he also has taught in the MBA program of the Technion Israel Institute of Technology. His Bachelor's and Master's Degrees are from the University of Chicago and his Ph.D. is from Harvard University.
Selected Works
Current Activities
Current Research
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A major question Professor Marcus has addressed in his recent research is when does the market economy open up a space for sustainability. Factors he considers are the role of government policies and grants, corporate disclosure and transparency, and clean energy investing. His Cambridge University Press published book, Innovations in Sustainability, examines how competitive rivalries between firms can stimulate sustainable innovation. Among the rivalries he analyzes are those between: Khosla Ventures and KPCB and Intel Capital and Google Ventures in the financing of sustainable innovation; First Solar and Suntech and Better Place and Tesla in the development of sustainable business models; Toyota and GM and Vestas and GE in adapting to shifts in the external environment for sustainability; General Mills and Kellogg’s and Pepsi and Coke in finding sustainable customers; and Whole Foods and Wal-Mart and Monsanto and DuPont in competing as mission and non-mission based firms.
