Entrepreneurship In Action
This two-semester course offers students the reality of launching a startup company. Students gain hands-on experience with all functions and are encouraged to takes risks, learn from their mistakes and continue to improve and refine their businesses. Students gain personal insights on their leadership, communication and organizational behavior as the build high performing teams. This capstone class offers a very unique and challenging “hands-on” learning experience and has received extensive local and national media coverage.
During fall semester, students develop, evaluate and test potential business opportunities, select the businesses they will operate, determine the resources required and develop a plan to launch their business. During spring semester, students develop and sell initial products, test major assumptions and create a plan for the ongoing business. In addition to receiving support from Carlson faculty and experienced entrepreneurs, students interact with attorneys, bankers and other professional service providers. Each business receives up to $15,000 in funding and operates out of dedicated space at the school. Students direct their profits to the University or another non-profit, within a range of acceptable options.
Number of Companies Launched
Revenue Generated During Class
Student Founders Completed EIA Class
State Farm has generously sponsored this unique experiential course since 2006. Thank you!
Concept to launch of a natural and no-fat line of yogurt products in 109 days, producing in a commercial kitchen and distributing through local retailers.
Completed production run of 1,500 cases of hard cider, distributing through 100+ liquor retailers. Opened NE Minneapolis taproom in April 2019.