Going Global - Fall 2013


Fall has officially arrived and students are back on campus, whether here at the Carlson School in Minneapolis or at one of our 40 partner schools in cities around the world! While welcoming international colleagues and students to Minnesota back in the warmer months of summer, we also published our first Year in Review which highlights the activities and milestones for the 2012-2013 school year. This year we have 772 Carlson School students studying abroad, over 29 Carlson School faculty engaged in global initiatives, and 123 visiting exchange students studying here at the Carlson School and engaging over 130 companies around the globe. You can find the full report on our website.

This edition of Going Global highlights some of our key activities and impacts in fulfillment of our mission, including a celebration of several long-standing partnerships with universities around the globe, stories from alumni about how their global experiences while at the Carlson School impacted their career trajectories, and the launch of a new speaker series designed to highlight timely global business issues and to create a platform for those engaged in global business to create and develop a valuable network. We have heard from many of you who have global corporate responsibilities or wish to expand globally that such a forum is needed to both hear from experts and to network and share with colleagues in similar roles - we hope this is the start of a valuable resource for you!
We look forward to seeing you at Global Matters on November 20 at 3:30 p.m.


Michael J. Houston
Associate Dean, Global Initiatives

Anne M. D'Angelo
Assistant Dean, Global Initiatives 

Global Leadership Lessons on the U of MN West Bank

The Cedar-Riverside neighborhood of Minneapolis is one of the most diverse areas in the Twin Cities. It also happens to be home to the University of Minnesota's Carlson School of Management, Law School, and Hubert H. Humphrey School of Public Affairs. Though they are close neighbors, there has historically been limited interaction between the neighborhood community and the University up the street.
Merrie Benasutti, associate director of the Center for Integrative Leadership (a jointly sponsored center of the Carlson School and the Humphrey School), is at the center of several efforts to bridge the University and neighborhood residents and leaders.
Three years ago, Benasutti developed an interdisciplinary course for undergraduates titled "Global Leadership for Social Change." It was developed to immerse students into the Cedar-Riverside neighborhood and explore questions of leadership, power, cultural diversity, and social change. Over the course of three weeks each May, eight to 15 students from schools across the University, including the Carlson School, participate in class-based discussion, neighborhood exploration, and community work.

The course is designed to provide students with new frameworks for understanding leadership and civic engagement in a domestic cultural context; strengthen their skills to identify problems, question thoughtfully, and reflect; and develop a consciousness of the relationship between self, world, text, and theory.

The impact of the experience on students and members of the community is real. Research of learning outcomes indicates that participants in this class experience similar intercultural development as students participating in other short-term study abroad programs to Ireland and South Africa on similar social justice and leadership topics. Carlson School senior Erica Lopez participated in the spring 2013 offering of the course. She describes her biggest takeaway from her participation in the program was a realization of "the negative perception many hold of the Cedar-Riverside community; when I first transferred to the U, I was advised by my roommates to stay away from that area, especially at night. But while taking this course, we were able to meet many members of the community who were all extremely welcoming and excited that we were there to visit and learn. It all comes down to stepping out of your comfort zone and not automatically judging by what you hear."

At the end of the program, the students create their own leadership action plan. Most have focused on the neighborhood, Bennasutti explained. Lopez considered other ways for University students from across campus to connect with the Cedar-Riverside community, creating additional bridges between the University and the neighborhood: "Something as simple as having the music majors volunteer at the Cedar or theater majors at Mixed Blood, and other venues within the community," she says. "The end goal would be to eliminate this perception and integrate the U and the Cedar-Riverside community, beyond students simply dinning at Afro-Deli."

The Cedar-Riverside community for its part values the engagement associated with this course. According to Bennasutti, "The community partners said, 'we need to do more of this, Merrie.'" This course provides a mechanism for developing a more meaningful relationship for the University, the neighborhood, and students.

Vienna and China EMBA Programs Welcome New Students

Earlier this spring, the Vienna EMBA welcomed 36 students from over 15 countries to its class of 2014. The group represents the 14th cohort of the Vienna EMBA program. The individuals hail from an array of U.S. and European companies with operations in Europe and around the globe, including Lafarge Cement, Avery Dennison, and Ericsson.

In October, the China EMBA program hosted an orientation and welcome program for the incoming class of 2015. The class is comprised of 26 students from companies like Wrigley, 3M, Medtronic, and Midea. The orientation program included a keynote speech from Chris Lee, president of Medtronic Greater China and CHEMBA alumni Carl Su, vice president of sales for Mars Food China. 

Medical Industry Leadership Institute Welcomes Visiting Faculty from China

Earlier this year, the Carlson School's Medical Industry Leadership Institute (MILI) welcomed Dr. Qingfeng Liu to campus as a visiting faculty member from the Shanghai Medical Instrumentation College where he is a professor and postgraduate supervisor.

Along with his family, Professor Liu has quickly settled into life in the Twin Cities. He is working closely with Carlson School Finance Professor and MILI Director Stephen Parente as he continues his comparative study of the American and Chinese healthcare industries, as well as the regulations each country imposes on the health sectors. Look for the outcomes of this collaboration in an upcoming Going Global.  

Announcing Global Matters

The mission of the Carlson Global Institute is "to lead global management education, research, and outreach and serve as a catalyst for stakeholders to function as an interactive global network that generates new knowledge toward the development of globally mindful leaders."

To that end, we are pleased to announce the creation of Global Matters, a speaker series designed to enrich Minnesota professionals' global business acumen. The event features speakers at the forefront of global business who share their expertise in emerging issues in international business and management. The series is a platform for business, government, media, and academic professionals engaged in global business to create and develop a valuable network.

The inaugural event will be held on November 20, 2013 at the Carlson School of Management and will feature Dr. Mansour Javidan, Carlson School alumni and expert in the field of global acumen in business. His talk, Global Mindset: What Is It and Why Does It Matter in Business Today?, will explore the global trends that companies are facing and the implications for individual employees, managers, and executives. He will explain the concept of a "global mindset" and offer examples of how and why it is critical for success in global roles. Dr. Javidan also will share suggestions on how individuals can develop their own global mindset and what steps organizations can take to help.

For more information and to register, visit http://globalmatterseventbrite.com.

Education Abroad, Broadening Minds, Changing Lives

Time passes quickly - it has already been five years since the Carlson School of Management first began requiring business students to participate in a global experience as part of their degree coursework. Although prior to 2008 it was not required of students to study abroad, many recognized the value and participated. As the Carlson Global Institute examines the impacts of global experiences on students in the near and long-term, a series of retrospective stories from alumni are being collected that articulate the impact of these experiences specifically on the career trajectories of those who spent time learning abroad during their time at the Carlson School.

The Fall 2013 alumni magazine highlights three alumni who credit their Carlson School education abroad experiences with stimulating their global careers. Read more here.

Applying Global Business Concepts in Support of Minnesota Companies

All Carlson School students pursuing business administration degrees at the graduate and undergraduate levels are required to participate in a global education experience. For most students, this entails spending time studying abroad through a faculty-led program or semester exchange at a partner business school. For students in the part-time MBA, this may be fulfilled through a hands-on global business course on campus.

One such course is International Marketing led by Lecturer John Murray, which meets throughout the semester and focuses on the application of various marketing approaches in global markets. The students, working in small teams, connect with marketing executives of local companies and their foreign subsidiaries to provide analyses and recommendations for marketing issues of consequence for firms. According to Murray, "These projects tend to focus on fast-developing markets in Asia and Latin America. Students do a lot of research and recommend marketing programs based on this research. I have taught this course for 11 years. Previously I used traditional marketing programs on larger companies for the course project. This is the third year I have worked on the 'experiential' approach and find it much more challenging and interesting for the students."

"Students do a lot of research and recommend marketing programs based on this research. This is the third year I have worked on the ’'xperiential' approach and find it much more challenging and interesting for the students." ~John Murray, Lecturer

Before class began this fall, Murray reached out to Abby Pinto, managing director of the Center for International Business Education and Research (CIBER), to see if there were companies that had approached the center for support for doing business abroad and that might benefit from working with a team of students. Students were able to source the projects themselves or connect with a company through CIBER's extensive network. Approximately 10 teams, each made up of four students, are now working with Minnesota companies on real projects to uncover strategies for marketing their products in countries like Brazil, China, and Singapore. Three companies within the CIBER network are working with teams from this class.

These partnerships are a true win-win for Minnesota companies and students. Just ask Sebastien Tavernas, vice president of global sales for Minneapolis-based Julia Knight and a sponsor of two projects for the class. "Global development is here, for businesses of every size. Identifying international opportunities and seizing them effectively and efficiently are keys to significant growth. We not only have to maximize these opportunities as a thriving business, but we also must be concerned with cultivating a global market understanding in the next generation of talented and innovative business students. For this reason, partnering with the Global Institute at the Carlson School of Management makes perfect sense, and equally benefits the students and our company. I am very proud of both teams that are currently working on Shanghai and Singapore markets: they have already perfectly assimilated all marketing aspects - including opportunities and limitations inherent in the business - of their international projects."

Celebrating Global Partnerships

The Carlson School of Management's institutional partnerships are an integral component of fulfilling our mission to educate globally competent managers. We are fortunate to have relationships with 40 universities around the world. In 2013, the Carlson Global Institute is celebrating important anniversaries of several educational programs and partners, including:

Semester Exchanges

National Taiwan University (5 years)
Thammasat University (5 years)
University of Manchester, Manchester Business School (10 years)
Hong Kong University of Science and Technology (10 years)
INCAE (10 years)
Universita Commerciale Luigi Bocconi (20 years)
Escuela Superior de Administracion y Direccion de Empresas (ESADE) (20 years)
Keio University (30 years)

Global Enrichment Faculty-led Programs

HRIR 3021: Human Resources Management in Australia (5 years)

Virtual Team Projects Goes Live

Each fall, approximately 120 students in the Carlson Executive MBA, China Executive MBA, and Vienna Executive MBA programs are placed in cross-cultural teams to develop a plan for a new business initiative. This "Virtual Team Project" provides Carlson EMBA students from around the world a unique and rewarding learning opportunity.

Each team of five to seven students identifies and selects their own concept. The ensuing business plans are created by the teams operating virtually over the next six months, culminating with a final presentation of the plan to Carlson School and overseas partner school faculty members at the end of the program.

The learning and development objectives for the assignment include - (a) enhancing knowledge of communication styles, working styles, conflict styles, and cultural strategies when working in global teams; (b)applying theory to real practice; and (c) fostering professional and personal networks across three continents. Periodically, these virtual team projects lead to a true business opportunity that is pursued by the team members after their completion of the program.

Take, for example, the business plan for IVoting, developed by six EMBA students from the class of 2012. In 2012, Harald Traustch was a student in Carlson School's Vienna EMBA program. Traustch was an experienced entrepreneur, having started his first business at age 21. His idea for an interactive teaching tool called Ivoting was the basis for his team's virtual project.

According to Trautsch, "Ivoting was a project I already was thinking about a couple years ago. And then when the virtual team project came up, I decided to take it out of the drawer and work on it. Instead of just doing it erratically, we actually built the prototype. Ivoting is my personal dream of making education more interactive." The concept behind Ivoting is to assess the knowledge of the class in real time on a particular topic using a computer, tablet, or smartphone. The value of the tool is in increasing the effectiveness of teaching and presenting by increasing interactions between the audience and the content.

Currently in open beta stage and available for free online, Ivoting is being used by individuals throughout the world. Trautsch would like the education sector to continue to have free access but he also sees opportunities for enterprise applications as well that would generate revenue to support the company.

The Virtual Team Project provided a unique opportunity for Traustch to make this concept a reality. "I think it was one of the greatest experiences I ever had because I had worked internationally before but to work cross-culturally with my U.S., European, and Chinese peers was a unique experience for me," he says. He also articulated the extrinsic value of the project in that it allowed him to leverage the skills and expertise of his classmates to bring an idea from concept to reality. "I said if I dedicate six months of my life to a project, I don't want something theoretical, but something that will create real value," he says. "It's very rare that you have five or six or seven smart people in a group with different cultural backgrounds and also professional backgrounds working together for free for six months."

To learn more about the Virtual Team Project, visit our website.

To read about another example of a Virtual Team Project going live, visit the WU Executive Academy site.

Upcoming Events

Chinese Language and Culture for Business and Education Abroad, November 15, 2013
A free, half-day interactive workshop on Chinese business culture with a little language learning too! Presented by the Confucius Institute, China Center, and the Center for International Business Education and Research (CIBER). Topics include norms for doing business in China, meeting and greeting hosts at events, conducting a business meeting, communication styles, and more.
If you're planning to travel to or study in China in the next year, this workshop is for you. No previous experience with Mandarin Chinese required.
Time: 9:00 a.m.-12:00 p.m.
Location: University International Center 101
Visit the website for details and to register.

Global Matters -- Global Mindset What is it and Why Does It Matter in Business Today? November 20, 2013
Time: 3:30-5:00 p.m.
Location: Carlson School of Management
Visit the website for additional information and to register.

Professional Development Program - Sustainability and CSR in Denmark and Sweden, June 9 - 20, 2014
Stockholm, Sweden & Copenhagen, Denmark

The University of Minnesota CIBER and Robert Strand of the Copenhagen Business School and the Nordic Centre for Sustainability will host the third annual Professional Development in International Business (PDIB) program showcasing sustainability and corporate social responsibility (CSR) practices in Scandinavia. Travel destinations include Stockholm, Sweden and Copenhagen, Denmark.

Visits for 2013 program included Carlsberg, Coloplast, Danish Fashion Institute, Ericsson, IKEA, Maersk, Novozymes and Volvo. Cultural events included city tours and a visit to the Louisiana Museum of Modern Art in Humlebaek. Learn more here.

Other Ways to Engage with Us

The Carlson Global Institute provides a variety of opportunities for organizations and individuals to engage with us. Opportunities include hosting site visits here and abroad, Global Business Practicum (live case) sponsorships, guest speakers, and financial support for student scholarships, research, and program development. If you are interested in learning more, contact Jennifer Hawkins at 612-624-4334 or hawki044@umn.edu.

Contact Carlson Global Institute