Yi Zhu

Yi Zhu
Margaret J. Holden and Dorothy A. Werlich Endowed Professor


Yi Zhu is Margaret J. Holden and Dorothy A. Werlich Endowed Professor at the University of Minnesota. He received his PhD in Business Administration from the University of Southern California (USC) in 2013. He worked as a consultant at Shanghai Investment Consulting Corporation before he went to Vancouver, where he received his M.A. in Economics from the University of British Columbia. His research interests focus on the application of industrial organization models in marketing, online auctions, consumer search, advertising, media slant, the sharing economy, and the Chinese economy. His recent works have appeared or are forthcoming in Marketing Science, Management Science, Journal of Marketing Research, and International Journal of Research in Marketing. Beyond academic publications, his research has been discussed in Harvard Business Review, Forbes, Fast Company, CBS, Entrepreneur, Star Tribune, Toronto Star, San Francisco Chronicle, Houston Chronicle, and Global News Radio among others.  

Zhu's research has won a series of best-paper awards, including the John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science, the Don Morrison Long Term Impact Award for making a significant long-run impact on the field of marketing, the Shankar-Spiegel Best Dissertation Proposal Award, and the finalist for the Frank M. Bass Award for the best marketing paper derived from a Ph.D. thesis published in INFORMS journals. He has been selected as a 2017 Marketing Science Institute (MSI) Young Scholars, a biennial award given to the most promising scholars in marketing who have distinguished themselves as potential leaders of the next generation of marketing academics, and the Marketing Science Institute (MSI) Scholars in 2022, a title awarded to "top scholars helping to set the research agenda for the field." In 2022, he was awarded the "Carlson School Outstanding Teaching Award" for Excellence in Teaching. Zhu currently serves on the Editorial Review Board of Marketing Science and Journal of Marketing Research.