Vlad Griskevicius

Vlad Griskevicius
Vlad Griskevicius
Associate Dean of Academic Innovation & Operations, Carlson Family Foundation Chaired Professor of Marketing

Contact:

612-626-3793

About

Vlad Griskevicius serves as the Associate Dean of Academic Innovation & Operations at the Carlson School and is the Carlson Family Foundation Chaired Professor of Marketing. He believes that education is not the filling of a pail but the lighting of a fire. As Associate Dean, he aspires to light the fires of both teachers and students through a truly transformative educational experience that enables every teacher and student to become their best self.

Vlad teaches classes on the Power of Story, Persuasion & Influence Across Cultures, and Life Worth Living – a class about developing one's life philosophy. With an extensive background in the science of motivation, emotion, and social influence, he has published over 100 scholarly works and is co-author of The Rational Animal – a book about how our deep-seated ancestral motivations shape modern behavior.

Vlad previously served as Associate Dean of Undergraduate Education, Chair of the Marketing Department, and Associate Editor of the Journal of Marketing Research. He has received over 20 awards for his teaching, research, and service, including the Outstanding Teacher Award and Outstanding Service Award at the Carlson School, the Best Article Award from the Journal of Consumer Research, and multiple Mid-Career and Early Career Awards for Distinguished Scientific Contribution. His life goal is to raise his four kids – and all the students and teachers he encounters – to be good human beings who never stop learning because life never stops teaching.