Joseph Redden

Associate Professor, Board of Overseers Professorship in Marketing


Joseph Redden is an Associate Professor, Board of Overseers Professorship in Marketing at the Carlson School of Management, University of Minnesota. Previously he taught for the Wharton School, and held positions with business consulting firms. He is currently focused on how to help consumers extract more enjoyment without changing the product, how to reduce consumer boredom, and how to encourage (and enjoy) healthier eating. His original work in this area, "Reducing Satiation: The Role of Categorization Level," won the American Marketing Association's 2007 John A. Howard Doctoral Dissertation Award and the 2008 Robert Ferber Award based on a publication in the Journal of Consumer Research. He was also chosen as a Young Scholar for 2013 by the Marketing Science Institute, and was named to Poets & Quants list of the Top 40 Undergraduate Professors in 2017. Redden received his PhD in Marketing from the Wharton Business School, University of Pennsylvania; MBA from the Fuqua School of Business, Duke University; and undergraduate degrees from the University of Kentucky.