Erica Jensen

About

Erica Jensen brings over 25 years of experience driving strategic growth for Fortune 500 corporations to NMDP as Senior Vice President of Innovation, Strategy and Marketing.

At General Mills and Bank of America, Erica shaped integrated marketing strategies, working closely with internal and external partners to accomplish mutually beneficial goals for brand growth. She also developed multicultural consumer strategies and crafted successful marketing campaigns for numerous General Mills brands.

One of her enduring legacies at General Mills was birthed during her 20 months working on Yoplait. She helped launch Firefly Sisterhood, which fosters one-to-one connections between women diagnosed with breast cancer and inspirational survivors. Firefly Sisterhood quickly thrived, becoming its own 501c3 and hiring its own executive director.

Erica graduated with a degree in Communications from Northwestern University and earned her Master of Business Administration degree from Regis University.