Business executive telling a story in a meeting

Storytelling for Leaders

This intensive, active two-day course will teach you how to tap into the stories you have within you, and use them to authentically engage and inspire your audiences. You will practice telling stories and receive actionable, individualized coaching to increase your effectiveness and ability to motivate action.

Program Details

In Person: Minneapolis, MN

About the Program

Storytelling is a powerful leadership tool. Stories build rapport and connection in a way that facts and information do not. When we share stories, we engage the emotions and imagination of others to help them see things differently—and act differently as a result.

There are many reasons to tell stories. Leaders can use stories to build rapport before sharing an idea, to provide context for a decision, or to illustrate a specific point that supports a larger goal. Stories can weave together the threads of an argument in a way that brings that entire communication to life for the audience.  Stories help others understand our thinking because they do more than prove that information is true—they give meaning to that information.

Learn how you can customize this program for your organization.


Margo Gouley, a member of the Carlson Executive Educator Network and director of program development at the Humphrey Group, speaks about how you can create better audience engagement by integrating storytelling into your everyday interactions. Register for the course to begin crafting more powerful communication.

Program Contact
Contact Carol Roecklein


  • Leaders who rely on their ability to communicate vision
  • C-suite leadership
  • Managers, directors and team leads
  • Coaches and trainers

Key Benefits

  • Use language and classic narrative techniques to hold the room
  • Tell stories with a dynamic and engaging physical presence
  • Craft stories in-the-moment for a variety of audiences and situations
  • Increase your ability to engage, inspire, and motivate action through storytelling


Day 1
Storytelling as a leadership tool

When and why to use storytelling

Workshop: Creating a story script
Classic storytelling techniques

Workshop: Creating metaphors
Day 2
Telling stories with presence
Putting storytelling into action

Workshop: Creating stories on the fly

Incorporating storytelling into presentations and meetings

Tools to sustain learning


Margo Gouley
Carlson Executive Educators Network
Margo is a Senior Associate and the Director of Program Development at The Humphrey Group. As a coach, Margo understands the importance of exploring the underpinnings of communication – in particular, the mindset that leaders bring to the act of speaking or writing.
Adam Bradley
Carlson Executive Educator Network
Adam is a Consultant for The Humphrey Group. He teaches group courses and works with business leaders to deliver private coaching programs.

Register Today!