storytelling for leaders

Online Course: Storytelling for Leaders

This intensive three-week program will show you how to tap into the stories you have within you, and use them to authentically inspire those you lead.

Program Details


About this Program

Storytelling is a powerful leadership tool. Stories build rapport and connection in a way that facts and information do not. When we share stories, we engage the emotions and imagination of others to help them see things differently—and act differently as a result.

There are many reasons to tell stories.  Leaders can use stories to build rapport before sharing an idea, to provide context for a decision, or to illustrate a specific point that supports a larger goal.  Stories can weave together the threads of an argument in a way that brings that entire communication to life for the audience.  Stories help others understand our thinking because they do more than prove that information is true—they give meaning to that information.

This three-week, online program is designed to help you tap into the stories you have within you and use them to lead authentically. Your cohort will work through four modules and a series of electives at your own pace. You'll come together for three scheduled meetings on Fridays from 11am-12pm CT as well as one individual coaching session. Coursework will total approximately 4 hours per week.

The Online Course Experience

Our online programs require approximately 4 hours per week for course work. At your own pace, you'll participate in on-demand learning modules consisting of videos, case studies, reflections, and conversations with other course participants. This experience will broaden your perspective and enhance the skills you use to power your work. Online courses also include live virtual learning sessions regular points throughout the program. These scheduled meetings are opportunity to deepen your connections with peers as well as connect directly with faculty as you discuss course topics.


  • Leaders who rely on their ability to communicate vision
  • C-suite leadership
  • Managers, directors and team leads
  • Coaches and trainers

Key Benefits

  • Increase your ability to engage, inspire, and motivate action through storytelling
  • Use language and classic narrative techniques to hold the room
  • Tell stories with a dynamic and engaging physical presence
  • Craft stories in-the-moment for a variety of audiences and situations

Additional Course Details

Week 1
Feb 15, 2021 Course Opens
Module 1: the Mindset of a Storyteller
Explore what stories are—and aren’t, and how to use storytelling as a leadership tool.
Feb 19, 2021 11am-12pm CT
Group Session & Discussion
Week 2
Module 2: Crafting Your Personal Story
Learn how to structure a story and choose the language to bring it to life.
Feb 26, 2021 11am-12pm CT
Group Session & Discussion
Week 3
Module 3: Telling Your Story with Presence
Practice the art of delivery by focusing on the four areas of presence
Module 4: Storytelling in the Moment
Uncover the secrets to create stories on the fly.
March 2-3, 2021
Schedule an individual session with instructor
Session Close
March 5, 2021 11am-12pm CT
Group Session & Discussion
Margo Gouley
Carlson Executive Educators Network
Diana Pavlovska
Carlson Executive Educators Network
Justyna Poray-Wybranowska
Carlson Executive Educators Network

Register Today!