Florence view

IBUS 4082W: Brand Management (equivalent to MKTG 4082W)

Undergraduate Global Enrichment in Italy

Program Dates:

Classes: Spring 2021 B Term, M/W 11:50 a.m.-1:30 p.m.

Travel dates: This program will not travel in Spring 2021. Classes will meet domestically. It will still fulfill the International Experience.

Italy
Italy
Italy
Italy
Italy
Italy
Italy
Italy
Italy
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Italy
Italy

Program Details

    How do firms build great brands, such as Apple and Nike or Pagani and BVLGARI? How do firms leverage their popular brands to expand into new markets, new products, and new countries? This course focuses on questions like these to help students understand how to use brand strategies to successfully build, measure, and manage brands. Students participate in a course-long project to research and evaluate brand strategies used by a brand of their choosing. The course includes lectures, cases, and project check-ins between group members and their instructor.  This course provides an international context to these discussions. 

    This course will not travel in Spring 2021.  The course will be offered domestically in accordance with University of Minnesota options available at the time. 

    • 4 credits that substitute for Carlson's Marketing 4082w course
    • MKTG 4082w fulfills the following LE requirements: WI-upper division
    • Grading is A-F basis
    • Prerequisites are MKTG 3001: Principles of Marketing, MKTG 3010: Marketing Research, and MKTG 3040: Consumer Behavior

    Because there is no travel associated with this course in 2021, there is no separate application process. Students can enroll in the course directly when registration opens on November 10. Search for IBUS 4082W

     

    • 30 University of Minnesota undergraduate students

    Spring B term M/W 11:50AM - 1:30PM

Cost Estimate (Summary)

This table is a function of the website.  No program fee will be charged in 2021.  

2020-2021 Tuition for 4 academic credits (included in the 13+ credit tuition plateau. Please see One Stop for more information about tuition rate) $0
Program Fee (including international airfare between Minnesota and Italy, transportation from Rome to Florence, hotels, program events, two group meals, transportation, and international health insurance*) 0
International and domestic airfare (included in Program Fee) $0
Hotel Accommodation (including daily breakfasts) $0
Passport and Photos** 0
Textbooks $0
Essential Daily Living Expenses (local transportation, incidentals, internet, laundry, etc.) 0
Meals (lunches and dinners not included in the Program Fee) 0
Total 0

Details:

Staff
Deirdre Opp
Faculty
Barbara Loken
Academic term(s)
Spring
Duration
Short-Term May/June
Degree level
Undergraduate
Region
Americas
Country
U.S.A.