Marketing is concerned with the flow of goods and services through the economy and the distribution of industrial and consumer goods. Job opportunities in marketing include marketing research, advertising, manufacturing sales, wholesale sales, retail sales, retailing buying, and many others.

A foundation in marketing includes both a formal education and out of class experiences. In addition, an outgoing personality, the ability to communicate clearly and persuasively, a competitive spirit, and sensitivity in dealing with people are helpful traits in this field.

View a 4-year catalog of program requirements and course descriptions.