Marketing

Marketing is about understanding customers. Marketers create, communicate and deliver value with the goal of satisfying customers’ needs. Marketers include puzzle solvers, data scientists, consumer psychologists, and inspired innovators.

  • Marketers are investigative, identifying unfulfilled needs and desires.
  • Marketers are analytically-driven, quantifying the size of markets and potential for profits.
  • Marketers are strategic, pinpointing how a company can win in a competitive environment.
  • Marketers are creative, designing and promoting appealing products and services.

Job opportunities in marketing include product or brand management, consulting, customer insights, analyzing markets, sales and business development, and advertising and media communications.

Major Curriculum

MAJOR CORE CURRICULUM - 24 CREDITS

Course Credits Title & Additional Information
MKTG 3010 4 Marketing Research (prereq: MKTG 3001 and SCO 2550 or equivalent statistics course)
MKTG 3040 4 Buyer Behavior (prereq: MKTG 3001)
MKTG 4080W 4

CAPSTONE: Marketing Strategy: Global Perspective (prereq: MKTG 3010, 3040 and 8 MKTG elective credits)

 

PLUS 12 CREDITS OF ELECTIVES: Students who enter the Carlson School in Fall 2018 or later must choose at least 4 credits from the Foundational electives and at least 4 credit from the Marketing Analysis elective. The remaining credits can be chosen from either category. Students are encouraged, but not required, to take credits from both categories.

Foundational Courses

Course Credits Title & Additional Information
MKTG 4030 4 Sales Management (prereq: MKTG 3040)
MKTG 4050 4 Advertising and Promotion (prereq: MKTG 3010 & 3040)
MKTG 4060 4 Marketing Channels (prereq: MKTG 3010 and 3040, or instructor approval)
MKTG 4082W 4 Brand Management (prereq: MKTG 3010 and 3040)
MKTG 4085 2 Harnessing Consumer Irrationality (prereq: MKTG 3001)

Marketing Analysis

Course Credits Title & Additional Information
MKTG 3005 2 Analytical Tools for Solving Business Problems (SCO 2550 or equivalent statistics course)
MKTG 4072 4 Marketing in Action: Marketing Practicum (prereq: MKTG 3001 and SCO 2550, or instructor approval)
MKTG 4074 4 Data-Driven Marketing (prereq: MKTG 3010)
MKTG 4076 2 Digital Marketing (prereg: MKTG 3010)
MKTG 4090 2-4 Topics in Marketing (prereq: specified by section)

Please note that all classes are not offered every semester. Please check the class schedule on One Stop for details.

View Program requirements and course descriptions

Minor Curriculum

MINOR CORE CURRICULUM - 12 CREDITS

Course Credits Title & Additional Information
MKTG 3010 4 Marketing Research (prereq: MKTG 3001 and SCO 2550 or equivalent statistics course)
MKTG 3040 4 Buyer Behavior (prereq: MKTG 3001 and 3010 or concurrent enrollment)

PLUS 4 ADDITIONAL CREDITS FROM THE MAJOR REQUIRED OR ELECTIVE COURSEWORK LIST

Please note that all classes are not offered every semester. Please check the class schedule on One Stop for details.

Career

Marketing professionals may work in sales careers where they build relationships with customers and clients, understand how to price products, research competitors, and present information to customers to persuade them to buy. Other marketing professionals may specialize in brand management where they create, manage, and promote a specific brand or product line. They must know why consumers buy the things they do, what types of advertising is effective, and who the target market is. Another category of marketing professionals focuses on market research where conducting surveys, researching buying trends, and studying the effectiveness of advertising campaigns is typical.

Sample Careers for Marketing Majors:

  • Product Manager
  • Consultant
  • Brand Coordinator
  • Customer Insights
  • Marketing Analyst
  • Sales and Business Development  
  • Retail Buyer
  • Merchandising Planner
  • Promotions Manager
  • Social Media Coordinator

Companies that Hire Marketing Majors:

  • Almost every organization (corporate, non-profit, and government) that produces goods or services employs marketing majors to provide market research, strategy, and sales.
  • Consumer packaged goods (CPG) manufacturers such as General Mills, Nestle, and PepsiCo hire for account management and marketing analyst positions.
  • Advertising firms such as Campbell-Mithun, Carmichael Lynch, and Colle-McVoy hire marketing majors for account management and media planning.

Student organizations that may interest you:

  • American Marketing Association
  • Collegiate DECA
Contact Undergraduate Program