Business Analytics

The business analytics minor provides an opportunity for students specializing in one of the functional areas of business to gain additional skills that will prepare them for data-driven and analytics-based decision making. Students will be exposed to courses in descriptive, predictive and prescriptive analytics. Elective courses will provide students knowledge about specialized analytic tools so they can be prepared to interact with data scientists and bring insights from the large amounts of data to their functional areas. As business analytics emerges in the market across a variety of areas (information systems, marketing, finance, human capital, etc.), the demand for this skill set is envisioned to cut across all areas of business, making it a useful addition to any major.

Minor Curriculum

MINOR CORE CURRICULUM - 12 CREDITS

Course Credits Title & Additional Information
MKTG 3005 2 Analytical Tools for Business Problems (prereq: B- or better in SCO 2550 or instructor approval)
IDSC 4110 2 Data Engineering for Business Analytics
IDSC 4444 2 Descriptive and Predictive Analytics (prereq: IDSC 4110 for non MIS major/minor students)

PLUS 6 CREDITS FROM THE FOLLOWING:

Course Credits Title & Additional Information

IDSC 3103

2 Data Modeling and Databases
IDSC 4210 2 Interactive Data Visualization for Business Analytics
IDSC 4310 2 Prescriptive Analytics
MKTG 4072 4 Marketing in Action: Marketing Practicum (prereq: MKTG 3001)
MKTG 4074 4 Data-Driven Marketing (prereq: MKTG 3010)
MKTG 4076 2 Digital Marketing (prereq: MKTG 3010)
FINA 5422 2 Financial Econometrics (prereq: FINA 4321, MKTG 3005, IDSC 4110 or concurrent enrollment)
FINA 5423 2 Financial Econometrics II (prereq: FINA 5422)

Please note that all classes are not offered every semester. Please check the class schedule on One Stop for details. 

What is the difference between the MIS major/minor and the Business Analytics minor?

The MIS major and minor prepares students to make better decisions by applying information technologies to solve business problems.  MIS focuses on the technological infrastructure, operations and IT enablement of key business processes of an organization.  Business Analytics prepares students majoring in areas such as marketing, MIS, finance, and HR to use specialized analytic tools to help businesses make data-driven and analytics-based decisions.

What type of positions need business analytics skills?

Business intelligence analysts, marketers, consultants, product managers, IT directors, and human resources leaders, to name a few. The need for business analytics spans roles and functional areas, and demand is growing.

What type of companies may prefer to hire students with business analytics backgrounds?

From start-ups to the Fortune 100 in manufacturing, agribusiness, computing, healthcare, retail (online and in-store), media/entertainment, travel, financial services, and beyond. Analytics skills are highly transferrable.

What can business analytics students expect to do once they get jobs in this area?

They will use data to answer critical business questions and solve a wide range of business problems. Modern analytics goes well beyond simply reporting data on what happened in the past. Today’s analytics professionals use data to detect patterns and anomalies, predict future conditions (e.g., demand, customer behavior), optimize systems (e.g., operations, supply chains), and find valuable insights to drive all aspects of the business.

Will the courses in the minor also apply toward my major?

Some courses may be double counted, but there are restrictions:

  • The Marketing Department recommends that no more than four credits of marketing courses be double counted in the marketing major.
  • Fina 5422 and 5423 may fulfill elective credits in the finance major or minor.
  • IDSc 4444 and 3103 may fulfill credits in the MIS major or minor, but IDSc 4110, 4210, and 4310 are specific to business analytics and are not appropriate for the MIS discipline.

Will Fina 5422 and 5423 fulfill honors requirements since they meet concurrently with MSF 6422 and MSF 6423?

Possibly, but more details will be available once the courses are more fully developed.  Fina 5422 and 5423 will be offered starting in fall 2018.

Contact Undergraduate Program