Elite 8

Brand Management Case Competition

For the past 19 years, Elite 8 case competition has hosted hundreds of students from the nation's top business schools. Unfortunately, we will not be holding the competition this year. Please check back next year for details regarding the 2020 competition details. We will be updating this website as details are finalized for 2020.

Thank you for your patience and understanding!


About Elite 8

The Challenge involves eight student teams, who are presented with a strategic brand management challenge currently faced by a partner company. The teams are given 30 hours to prepare a structured case analysis and accompanying recommendations. They present these findings to a panel of expert judges, allowing partner companies the opportunity to critically assess students' brand management, teamwork, and problem-solving skills. Following the conclusion of all presentations, the participants and partners attend a social hour and awards banquet.


Congratulations to our 2018 winners!

First Place: Northwestern University's Kellogg School of Management

Second Place: Duke University's Fuqua School of Business

Third Place: University of Minnesota's Carlson School of Management

Learn more about the student-run brand management case competition.

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