Elite 8

Brand Management Case Competition

For the past 19 years, Elite 8 case competition has hosted hundreds of students from the nation's top business schools. Given travel and logistic limitations, we'll be holding the event virtually this year. Details are below.

Key Dates:

- Competition details will be released at the virtual launch on Thursday, November 5th

- First round recorded presentations and decks will be due by Sunday, November 8th at midnight CST

- Judges will review submissions during the week of the 9th and the top three finalists will be notified on Monday, November 16th 

The top three teams will present to our panel of judges in a live, virtual presentation on Friday, November 20th and the winning team will be revealed during our closing ceremony that evening.

Competition Details:

- Awards: First place: $4,000; Second place: $2,000; Third place: $1,000

- Teams: 3 – 5 students (FTMBA, 1-2 must be 1st years)

Elite 8 Invited Schools: Anderson School of Management (UCLA), Carlson School of Management (University of Minnesota), The Fuqua School of Business (Duke University), Kelley School of Business (Indiana University), Kellogg School of Management (Northwestern University), Marshall School of Business (University of Southern California), Ross School of Business (University of Michigan), Wisconsin School of Business (University of Wisconsin) – one team permitted per school 

How to Register:

There is no fee to register! Please contact Heather Stanislawski (stani136@umn.edu) with your Team Lead’s email address and School’s Case Competition Contact before October 5th. We will confirm your registration and provide additional information.   


Questions regarding the logistics and procedures for the competition can be directed to Heather Stanislawski (stani136@umn.edu) or Davi Gordon (gordo769@umn.edu).

About Elite 8

The Challenge involves eight student teams, who are presented with a strategic brand management challenge currently faced by a partner company. The teams are given 76 hours to prepare a structured case analysis and accompanying recommendations. They present these findings to a panel of expert judges, submit these findings, and record a presentation for a panel of expert judges, allowing partner companies the opportunity to critically assess students' brand management, teamwork, and problem-solving skills. Following the conclusion of all presentations, the participants and partners are all invited to attend a closing ceremony, featuring remarks from the judges and partner company, as well as an announcement of the winning team.

Learn more about the student-run brand management case competition.

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