Elite 8

Brand Management Case Competition

The Elite 8 Brand Management Case Competition (Elite 8) brings together top brand management students, professionals, and academics from across the country for a three-day competition highlighting the challenges facing brand managers in today's competitive marketplace. The competition will take place virtually from November 3 - 6, 2022.


Questions regarding the competition can be directed to Dana Matson at matso107@umn.edu.

About Elite 8

The Challenge involves eight student teams, who are presented with a strategic brand management challenge currently faced by a partner company. The teams are given 76 hours to prepare a structured case analysis and accompanying recommendations. They present these findings to a panel of expert judges, submit these findings, and record a presentation for a panel of expert judges, allowing partner companies the opportunity to critically assess students' brand management, teamwork, and problem-solving skills. Following the conclusion of all presentations, the participants and partners are all invited to attend a closing ceremony, featuring remarks from the judges and partner company, as well as an announcement of the winning team.

Elite 8 Brand Management Case Competition

Learn more about the student-run brand management case competition.

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