Digital Marketing—Strategy, Analytics, and AI
Increase the ROI of your digital marketing spend by learning the latest in digital search, display, social, and mobile strategies, tactics, and analytics.
This course runs every fall. Dates subject to change.
About This Program
To learn more about this program, download the brochure or reach out to Carol Roecklein at croeckle@umn.edu or at (612) 625-5412.
Digital platforms have the potential to help marketers understand and connect with customers in entirely new and innovative ways. Game-changing digital marketing strategies and tactics continuously emerge, empowered by the vast amounts of data about product life-cycles and consumer behavior. Yet most marketers are only just beginning to apply the strategies and the analytics required to maximize value from digital marketing. To remain competitive and optimize marketing spend, organizations and their marketers must now understand and thoughtfully leverage these new digital tools and techniques.
Audience
Marketing leaders and professionals
Key Benefits
In this hands-on interactive course marketing leaders will:
- Increase your omni-channel marketing efficacy by learning the latest in digital search, display, social and mobile strategies, tactics and analytics
- Enhance your digital marketing attribution ability and optimize your marketing budget across channels
- Explore how to develop mobile as channel and thoughtfully address privacy concerns
- Learn practical, value-add approaches to enhance growth strategies (e.g. how to cost-effectively expand client bases, speak directly to target markets)
- Understand how to select and focus on the metrics that drive higher marketing ROI
- Choose the right social media platform to meet specific objectives, including creating social contagion and product diffusion
- Learn how to find hidden insights from your marketing actions using predictive analytics
- Understand how to design optimal referral marketing campaigns
- Learn how to fold consumers into the product design process using open innovation
- Learn how to better leverage your digital agency by being analytically informed and understanding what questions to ask
Digital Marketing - Strategy, Analytics, and AI
Most marketers are only just beginning to apply the strategies and the analytics required to maximize value from digital marketing. To remain competitive and optimize marketing spend, organizations and their marketers must now understand and thoughtfully leverage these new digital tools and techniques.
Additional Details
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Day 1 |
Day 2 |
Day 3 |
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Morning |
Omni-Channel Marketing Frameworks Fundamentals of Search and Display |
Social Listening and Analytics Leveraging the Mobile Ecosystem |
Targeted Marketing Using Predictive Analytics |
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Afternoon |
Maximizing Returns from Social and Referral Marketing |
Marketing Attribution Models Digital Marketing Best Practices Workshop |
Open Innovation Based Product Strategies Program Conclusion: Toolkits and Lessons Learned |
Schedule subject to change.
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