Digital Marketing—Strategy, Analytics, and AI

Increase the ROI of your digital marketing spend by learning the latest in digital search, display, social, and mobile strategies, tactics, and analytics.

This course runs every fall. Dates subject to change.

About This Program

Digital platforms have the potential to help marketers understand and connect with customers in entirely new and innovative ways. Game-changing digital marketing strategies and tactics continuously emerge, empowered by the vast amounts of data about product life-cycles and consumer behavior. Yet most marketers are only just beginning to apply the strategies and the analytics required to maximize value from digital marketing. To remain competitive and optimize marketing spend, organizations and their marketers must now understand and thoughtfully leverage these new digital tools and techniques.

To learn more about this program, download the brochure or reach out to Carol Roecklein at croeckle@umn.edu or at (612) 625-5412.

Program Details

Cost: $4500.00

Request Brochure

12 November

- to -

14 November

A course that's a perfect blend of marketing best practices and the measurement of them. You will leave Carlson with a road map of "can do's" and "how to's" that will better position your marketing and data teams for what's next in digital marketing.

– BRAND MARKETING MANAGER, JEWELERS MUTUAL INSURANCE COMPANY

Digital Marketing - Strategy, Analytics, and AI

Most marketers are only just beginning to apply the strategies and the analytics required to maximize value from digital marketing. To remain competitive and optimize marketing spend, organizations and their marketers must now understand and thoughtfully leverage these new digital tools and techniques.

Additional Details

Schedule subject to change.

Marketing leaders and professionals

In this hands-on interactive course marketing leaders will:

Increase your omni-channel marketing efficacy by learning the latest in digital search, display, social and mobile strategies, tactics and analytics
Enhance your digital marketing attribution ability and optimize your marketing budget across channels
Explore how to develop mobile as channel and thoughtfully address privacy concerns
Learn practical, value-add approaches to enhance growth strategies (e.g. how to cost-effectively expand client bases, speak directly to target markets)
Understand how to select and focus on the metrics that drive higher marketing ROI
Choose the right social media platform to meet specific objectives, including creating social contagion and product diffusion
Learn how to find hidden insights from your marketing actions using predictive analytics
Understand how to design optimal referral marketing campaigns
Learn how to fold consumers into the product design process using open innovation
Learn how to better leverage your digital agency by being analytically informed and understanding what questions to ask