Digital marketing leader taking notes at a computer

Digital Marketing—Strategy, Analytics, and AI

This 3-day digital marketing course teaches innovative strategies and principles behind today's most powerful marketing capabilities. Executives and business leaders will gain actionable insights into mobile, AI, and social media to take back to their marketing teams and agencies.

Program Details

In Person: Minneapolis, MN
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About This Program

 

Learn how to remain competitive and optimize marketing spend in the new digital landscape. This course is designed for marketers and leaders who want to broaden their understanding of cutting-edge digital marketing techniques and develop a working understanding of data analytics.
You’ll learn how to understand and connect with customers in entirely new and innovative ways. Explore game-changing digital marketing strategies and tactics that organizations are deploying. Learn to identify and then leverage the data you may have surrounding product life-cycle or consumer behavior. Empower your marketing team to ask the right questions and communicate effectively with your digital agency and data analyst resources.

Participants may choose to attend remotely via Zoom. This option can be selected in the registration process.

 

Learn how you can customize this program for your organization.

Program Contact
Contact Carol Roecklein

Audience

  • Leaders with enterprise-level responsibilities
  • Marketing VPs, directors, and managers
  • Founders/CEOs
  • Strategic Directors

Key Benefits

  • Gain a broader understanding of marketing analytics
  • Enhance your ability to leverage your digital agency and data analyst resources
  • Increase your omni-channel marketing efficacy by learning the latest in digital search, display, social and mobile strategies, tactics and analytics
  • Understand how to select and focus on the metrics that drive higher marketing ROI
  • Learn how to find hidden insights from your marketing actions using predictive analytics

A course that's a perfect blend of marketing best practices and the measurement of them. You will leave Carlson with a road map of "can do's" and "how to's" that will better position your marketing and data teams for what's next in digital marketing.

– BRAND MARKETING MANAGER, JEWELERS MUTUAL INSURANCE COMPANY
Digital Marketing: Overview

Digital Marketing - Strategy, Analytics, and AI

Most marketers are only just beginning to apply the strategies and the analytics required to maximize value from digital marketing. To remain competitive and optimize marketing spend, organizations and their marketers must now understand and thoughtfully leverage these new digital tools and techniques.

Schedule

Day 1
Morning
Omni-Channel Marketing Frameworks
Fundamentals of Search and Display
Afternoon
Maximizing Returns from Social and Referral Marketing
Day 2
Morning
Social Listening and Analytics
Leveraging the Mobile Ecosystem
Afternoon
Marketing Attribution Models
Digital Marketing Best Practices Workshop
Day 3
Morning
Targeted Marketing Using Predictive Analytics
Afternoon
Open Innovation Based Product Strategies
Program Conclusion: Toolkits and Lessons Learned

Additional Details

Faculty

Ravi Bapna headshot
Ravi Bapna
Curtis L. Carlson Chair in Business Analytics and Information Systems; Associate Dean for Executive Education, Academic Director, Carlson Analytics Lab

Professor Ravi Bapna's expertise lies in helping companies reframe their understanding of analytics, AI, and machine learning, and then leverage that understanding for competitive advantage.

Full Bio
Anindya Ghose headshot
Anindya Ghose
Heinz Riehl Professor of Business; Professor of Information, Operations, and Management Sciences and Professor of Marketing, New York University
Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University's Leonard N. Stern School of Business where he holds a joint appointment in the IOMS and Marketing departments.
Full Bio

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In Person: Minneapolis, MN