Digital marketing leader taking notes at a computer

Digital Marketing—Strategy, Analytics, and AI

This 3-day digital marketing course teaches innovative strategies and principles behind today's most powerful marketing capabilities. Executives and business leaders will gain actionable insights into mobile, AI, and social media to take back to their marketing teams and agencies.

Program Details

In Person: Minneapolis, MN

About the Program

Learn how to remain competitive and optimize marketing spend in the new digital landscape. This course is designed for marketers and leaders who want to broaden their understanding of cutting-edge digital marketing techniques and develop a working understanding of data analytics.


You’ll learn how to:

  • Understand and connect with customers in entirely new and innovative ways
  • Explore game-changing digital marketing strategies and tactics that organizations are deploying
  • Identify and then leverage the data you may have surrounding product life-cycle or consumer behavior
  • Empower your marketing team to ask the right questions and communicate effectively with your digital agency and data analyst resources

Learn how you can customize this program for your organization.


  • Leaders with enterprise-level responsibilities
  • Marketing VPs, directors, and managers
  • Founders/CEOs
  • Strategic Directors

Key Benefits

  • Gain a broader understanding of marketing analytics
  • Enhance your ability to leverage your digital agency and data analyst resources
  • Increase your omni-channel marketing efficacy by learning the latest in digital search, display, social and mobile strategies, tactics and analytics
  • Understand how to select and focus on the metrics that drive higher marketing ROI
  • Learn how to find hidden insights from your marketing actions using predictive analytics
A course that's a perfect blend of marketing best practices and the measurement of them. You will leave Carlson with a road map of "can do's" and "how to's" that will better position your marketing and data teams for what's next in digital marketing.

Faculty Perspective

Prof. Ravi Bapna discusses the importance of leveraging new digital tools and techniques in order to remain competitive and optimize marketing spend.


Day 1
Omni-Channel Marketing Frameworks
Fundamentals of Search and Display
Maximizing Returns from Social and Referral Marketing
Day 2
Social Listening and Analytics
Leveraging the Mobile Ecosystem
Marketing Attribution Models
Digital Marketing Best Practices Workshop
Day 3
Targeted Marketing Using Predictive Analytics
Open Innovation Based Product Strategies
Program Conclusion: Toolkits and Lessons Learned

Additional Details


Ravi Bapna
Curtis L. Carlson Chair in Business Analytics and Information Systems; Academic Director, Carlson Analytics Lab

Professor Ravi Bapna's expertise lies in helping companies reframe their understanding of analytics, AI, and machine learning, and then leverage that understanding for competitive advantage.

Anindya Ghose
Heinz Riehl Professor of Business; Professor of Technology, Operations, & Statistics and Professor of Marketing, New York University
Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University's Leonard N. Stern School of Business where he holds a joint appointment in the IOMS and Marketing departments.

Register Today!