Digital Marketing

Digital Marketing—Strategy, Analytics, and AI

This 3-day digital marketing course teaches innovative strategies and principles behind today's most powerful marketing capabilities. Executives and business leaders will gain actionable insights into mobile, AI, and social media to take back to their marketing teams and agencies.

Program Details

Dates TBA

In Person: Minneapolis, MN
$4500.00

About This Program

Course Dates: TBA

Digital platforms have the potential to help marketers understand and connect with customers in entirely new and innovative ways. Game-changing digital marketing strategies and tactics continuously emerge, empowered by the vast amounts of data about product life-cycles and consumer behavior. Yet most marketers are only just beginning to apply the strategies and the analytics required to maximize value from digital marketing. To remain competitive and optimize marketing spend, organizations and their marketers must now understand and thoughtfully leverage these new digital tools and techniques.

Audience

  • Marketing leaders and professionals

Key Benefits

  • Increase your omni-channel marketing efficacy by learning the latest in digital search, display, social and mobile strategies, tactics and analytics
  • Enhance your digital marketing attribution ability and optimize your marketing budget across channels
  • Explore how to develop mobile as channel and thoughtfully address privacy concerns
  • Learn practical, value-add approaches to enhance growth strategies (e.g. how to cost-effectively expand client bases, speak directly to target markets)
  • Understand how to select and focus on the metrics that drive higher marketing ROI
  • Choose the right social media platform to meet specific objectives, including creating social contagion and product diffusion
  • Learn how to find hidden insights from your marketing actions using predictive analytics
  • Understand how to design optimal referral marketing campaigns
  • Learn how to fold consumers into the product design process using open innovation
  • Learn how to better leverage your digital agency by being analytically informed and understanding what questions to ask

A course that's a perfect blend of marketing best practices and the measurement of them. You will leave Carlson with a road map of "can do's" and "how to's" that will better position your marketing and data teams for what's next in digital marketing.

– BRAND MARKETING MANAGER, JEWELERS MUTUAL INSURANCE COMPANY

Digital Marketing - Strategy, Analytics, and AI

Most marketers are only just beginning to apply the strategies and the analytics required to maximize value from digital marketing. To remain competitive and optimize marketing spend, organizations and their marketers must now understand and thoughtfully leverage these new digital tools and techniques.

Additional Course Details

Day 1
Morning
Omni-Channel Marketing Frameworks
Fundamentals of Search and Display
Afternoon
Maximizing Returns from Social and Referral Marketing
Day 2
Morning
Social Listening and Analytics
Leveraging the Mobile Ecosystem
Afternoon
Marketing Attribution Models
Digital Marketing Best Practices Workshop
Day 3
Morning
Targeted Marketing Using Predictive Analytics
Afternoon
Open Innovation Based Product Strategies
Program Conclusion: Toolkits and Lessons Learned

Additional Details

Ravi Bapna
Curtis L. Carlson Chair in Business Analytics and Information Systems; Associate Dean for Executive Education, Academic Director, Carlson Analytics Lab
Anindya Ghose
Heinz Riehl Professor of Business; Professor of Information, Operations, and Management Sciences and Professor of Marketing, New York University

Register Today!

Dates TBA

$4500.00

Dates TBA