The PhD program is central to the activities of the marketing department. The scholarly reputation of the department has historically been among the highest in the discipline. The nationally-renowned marketing faculty represents a diverse set of research interests ranging from consumer behavior to marketing strategy. The program is structured flexibly with students developing an individualized program of study with a common orientation to marketing methods and issues, but also affording opportunities for specialized study in either a behavioral or quantitative track. Students develop conceptual, analytical, and research skills that are blended with knowledge of marketing phenomena through structured courses, doctoral seminars, and individual projects in marketing and related social sciences.
Professor Tony Haitao Cui
Professor Vladas Griskevicius
"The faculty were always willing to listen, to help, and to challenge me through every step I took during the process. The program makes sure you have all the resources you need to do research, and the amount of support, both intellectually and emotionally, is amazing."
Placement: University of Maryland - College Park