What Is the Carlson Brand Enterprise

The Carlson Brand Enterprise is a one-of-a-kind consultancy where leading MBA students work with senior management at top companies to solve marketing and business challenges. Unlike most project-based student consultancies, the Carlson Brand Enterprise operates as a professional services firm, serving multiple clients and providing high-level, strategic services. Student consultants apply their theoretical knowledge through the insights of a team of academics and practitioners with significant experience in the marketing industry. The Brand Enterprise offers students access to the latest theories and practices from marketing and the chance to enhance their career with real-world knowledge and experience.

The Brand Enterprise Experience

Students apply to the Carlson School Enterprises during the second semester of their first year in the Full-Time MBA program. The application process consists of completing a few short forms and an interview. Student consultants are chosen based on the insights and skills they’ll bring to the team and their commitment to being an active participant in the program. Currently, approximately 20 students are invited to join the Brand Enterprise a year.

Do I Qualify?

Successful undergraduate candidates are willing to challenge themselves and possess the following characteristics:

  • 3.5 GPA or above
  • Effective communication skills
  • Strategic thinking and ability to think creatively about complex business problems
  • Ability to work well in teams
  • Willing to commit 15-20 hours per week to CBE project work
  • Curiosity & drive

If this describes you, we’d love to see you in the CBE!