Undergraduate Students

What Is the Carlson Brand Enterprise?

The Carlson Brand Enterprise is a one-of-a-kind consultancy where leading MBA students work with senior management at top companies to solve marketing and business challenges. Unlike most project-based student consultancies, the Carlson Brand Enterprise operates as a professional services firm, serving multiple clients and providing high-level, strategic services. Student consultants apply their theoretical knowledge through the insights of a team of academics and practitioners with significant experience in the marketing industry. The Brand Enterprise offers students access to the latest theories and practices from marketing and the chance to enhance their career with real-world knowledge and experience.

The Undergraduate Experience

The Carlson Brand Enterprise is a two-semester course that provides a select group of high performing undergraduate Juniors with an intensive, hands-on learning experience.  Undergraduates selected into the program will participate alongside full-time MBA students and gain real world experience working with senior management at top companies to solve marketing and business challenges.  Students must be willing to dedicate on average 15 hours per week to their project work.  CBE students also receive coaching and mentoring from marketing and business professionals not only in their project work but also their career selection and preparation. 

Selection Process

Successful undergraduate candidates are willing to challenge themselves and possess the following characteristics:

  • 3.5 GPA or above
  • Effective communication skills
  • Strategic thinking and ability to think creatively about complex business problems
  • Ability to work well in teams
  • Willing to commit 15 hours per week to CBE project work
  • Curiosity & drive

If this describes you, we’d love to see you in the CBE! 

Listed below is the schedule for the 2020-2021 school year, with some dates still being determined.  This website page will be updated soon with confirmed dates for those marked "TBD" for the recruiting process.

Oct. 1

12-1 p.m.  Information Session (Zoom)
Details & RSVP Registration on Handshake:  https://umn.joinhandshake.com/events/569986

TBD

Office hours or Virtual Open House details coming soon.

Oct. 19

Application Deadline will be 12 noon.   Applications submitted on-line via Handshake: https://umn.joinhandshake.com/jobs/4011726

Only complete applications will be considered.

TBD

Interviews information coming soon.

TBD

Candidate placement.  Candidates notified of acceptance or not into CBE.

TBD

Deadline:  Invited candidates accept or reject offer to join CBE.

Nov. 10

Registration starts.