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Master of Marketing

Do you enjoy creating experiences, influencing people, or analyzing trends? Are you looking for work that has purpose—and also pays well? There’s a path to your dream job (even if you’re not sure what it is yet, or how to get started): In just nine months, a Master of Marketing degree from the Carlson School can prepare you for a fun, rewarding career where you can make a difference.

Master of Marketing Program at a Glance

A Master of Marketing degree from the Carlson School of Management can open the door to more pay, more choices, and a more meaningful career. As one of the nation’s top business schools, a Master of Marketing degree from the University of Minnesota’s Carlson School of Management will give you the education and experience that make you stand out.

Earn your degree in just nine months.

With a Master of Marketing from the Carlson School of Management, you’ll gain in-depth knowledge of marketing, both academically and from a practical perspective. The Master of Marketing program is a cohort-based full-time, 32-credit, 9-month program.

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Start date:
Fall (August)

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Duration: 
9-months

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Format:
On-Campus

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Work experience: 
No work experience required





View the curriculum

Consulting Enterprise

Open doors to knowledge.

We have an entrepreneurship culture that you will be able to take advantage of through our Brand Enterprise course. 

Master of Marketing students spend a semester working in groups to consult on marketing and business challenges at leading companies such as Schwan's and Cambria.
 

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Is a Master of Marketing right for you?

Marketing is one of the fastest-growing fields today, and there’s a shortage of skilled talent. In other words: It’s a great place to start your career. You’ve already invested in a brighter future with your undergraduate degree. So why not take just one more step? Building on the knowledge you already have, a Master of Marketing will give you more career choices and rewarding work that matters to you.

Brie LaPlante, '19 BSB, describes marketing as a toolkit and says you can go anywhere with those skills.
 

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Target Career Fair

Do something you love for a living.

A Master of Marketing degree from the Carlson School can help turn what you love into a career. 

Graduates from the Carlson School’s Master of Marketing program have gone on to successful careers in a variety of industries with leading organizations, including U.S Bank, Best Buy, Polaris, and Culver’s.

  • 98.2% of Carlson graduates find jobs paying more than $60,000, on average.
  • $60k average starting salary for Carlson Marketing undergrads.
  • 1:1 career support provided by the Carlson Business Career Center for a lifetime.
     

Career Impact

An Investment in Your Future

A Master of Marketing degree is one of the best investments you can make. Increase your earning power, expand your network, and connect with companies here in Minnesota and around the world.

$60,000 average starting salary

Average starting base salary for the Carlson School graduates.

$1,294 per credit

The cost of your education is determined by the number of credits you need to graduate. The graduation credit requirement is 32.

98.2% employment rate

98.2% of Carlson School marketing undergrads receive job offers within 6 months of graduation.

Take the next step

Apply early and give yourself the best chance to join the Carlson School's Master of Marketing program.

Application Deadlines:

December 1, February 1, April 1, June 1, and July 15

Start an application Admissions Requirements Application Tips

The Master of Marketing program is perfect for anyone looking to explore the depths of Marketing, someone who is ready to learn how Marketing shapes the world, and someone who is looking to create memorable experiences that will last a lifetime.

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– Nick Anunciacion

I was drawn to the Master of Marketing program because of the Carlson School of Management’s reputation. I was surrounded by other driven individuals that pushed me to pursue more knowledge.

Portrait of Brittany Horn
– Brittany Horn

I was very interested in the courses the program offered. The accelerated program was a big deal to me. Having the opportunity to graduate with a high-class master's degree in only 9 months is pretty amazing.

Portrait of Mike Herauf
– Michael Herauf

Stay Connected

If you have questions about the Master of Marketing program, please contact msmk@umn.edu or schedule a 1:1 Advising Appointment.

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