Ben Lunn, ’24 MMKTG: Turning Storytelling into Strategic Marketing
Wednesday, October 29, 2025
Meet the Minnesota Carlson community and learn about the experiences and career connections we offer.
What was your initial reason or motivation for pursuing a Master of Marketing?
My motivation for pursuing a Master of Marketing grew from a passion for storytelling and making a tangible impact through digital media. Initially, I had earned a degree in film and photography, and after working in the media industry while pursuing freelance opportunities in digital marketing, I wanted to pivot my career. I realized that a Master of Marketing degree would deepen my marketing expertise, strengthen my analytical skills, and position me for more strategic roles in the rapidly evolving marketing landscape. A program like Carlson’s offered the perfect opportunity to merge my creative media background with business-focused marketing education, preparing me for success in the field.
Why did you choose Minnesota Carlson?
I chose Minnesota Carlson for its reputation, its innovative, hands-on learning approach, and the history my family had with the university. The value and opportunities offered by the Master of Marketing program were a large draw to Carlson. I knew that the collaborative culture, top-tier faculty, and access to the greater Twin Cities business community would position me not only to have a successful career but also to grow through collaboration with peers from across the world in the program.
What has been or was your most valuable Carlson experience?
My most valuable Carlson experience was the connections I’ve built with faculty and peers. The faculty’s willingness to share real-world insights and guidance, and to stay connected beyond graduation, has helped guide my career success. Equally impactful have been the relationships with classmates. Collaborating with a driven, diverse group of peers pushed me to think differently and grow in ways I did not expect. These relationships have become a lasting professional network and support system that continues to influence my growth beyond the classroom.
Program
’24 Master of Marketing
Fun Fact
I have a Scuba Diving Certification and have dived in a sunken WWII ship.
Undergraduate School and Major
Montana State University, Film & Photography
Most Recent Employer & Job Title
Kaleidoscope, Marketing Associate
A program like Carlson’s offered the perfect opportunity to merge my creative media background with business-focused marketing education, preparing me for success in the field.
How did being part of Minnesota Carlson’s broader business ecosystem—spanning the Twin Cities community, local industries, and global partners—shape your experience in the Master of Marketing program?
Being part of Carlson’s broader business ecosystem was the defining part of my Master of Marketing experience. The networking opportunities in Minneapolis opened doors to meaningful connections across local industries. Joining groups such as the American Marketing Association (AMA) gave me valuable networking, volunteer, and leadership experience beyond the classroom. The strength of Carlson’s alumni network also proved invaluable. Relationships I built with alumni offered mentorship and career guidance and ultimately helped me secure a referral that led to my current role. It truly felt like being part of a community invested in each other’s success.
How has your Carlson experience helped you change your career path and get to where you are?
My experience at Carlson helped me see the full range of career paths in marketing and gave me the clarity to pivot my career with purpose. Through coursework, faculty mentorship, and industry exposure, I learned how to connect my background in media with the diverse, fast-growing opportunities in marketing. The Master of Marketing program showed me how my creative and analytical strengths could intersect —whether in brand strategy, digital marketing, or communications —and equipped me with the tools and confidence to pursue a career that bridges both worlds.
What advice would you give to help potential applicants gain admission into Carlson’s Master of Marketing program?
My biggest advice is to tell a clear, authentic story, one that connects where you’ve been, why you’re here, and where you’re going. Carlson values purpose and direction just as much as credentials. Show how your background shapes your perspective, why the Master of Marketing program is the right next step, and how it fits into your long-term goals. Don’t try to check every box; focus on demonstrating self-awareness, curiosity, and a genuine passion for growth in marketing.
