Jessica Cheng '24 MSBA: Deepening business analytics skills
Thursday, August 29, 2024
Program
Masters of Science in Business Analytics
Hometown
Taiwan
Fun Fact About Yourself
My biggest fear is running out of coffee.
Undergraduate School and Major
National ChengChi University, Economics
Most Recent Employer and Job Title
NielsenIQ - Associate Analytics Consultant Manager
Meet the Carlson School community and learn about the experiences and career connections we offer.
What was your initial reason or motivation for pursuing the MSBA program?
My initial motivation for pursuing the MSBA program was to bridge the gap between engineering and business teams, a skill I recognized as crucial during my time as a Business Analyst. I want to learn advanced techniques to broaden my thinking ability, such as dealing with much larger datasets and building complex models. Handling vast amounts of data and constructing predictive models will enhance my capacity to generate actionable insights and drive strategic decisions. By mastering these skills, I aim to facilitate better communication and collaboration between technical and business teams, ultimately fostering more data-driven solutions within a technology company. This program will equip me with the knowledge and tools necessary to excel in a rapidly evolving industry.
Why did you choose the Carlson School?
I chose the Carlson School for its comprehensive curriculum, which perfectly aligns with my career goals. The program's three client-facing experiences are particularly valuable, offering hands-on learning opportunities that are crucial for becoming a successful Business Analyst in a technology company. Additionally, the school's strong reputation, bolstered by its proximity to leading retail companies like Target, assures me of a high-quality education. Finally, the extensive alumni network, with many members in Fortune 500 companies, provides invaluable connections and career support
What has been your most valuable Carlson School experience or lesson so far?
The most valuable aspect of my Carlson School experience has been the diversity within my class. Collaborating with peers from diverse backgrounds, including business and engineering from all over the world, has enriched my learning experience. Over three semesters, numerous projects involving various types of data and clients allowed me to apply classroom skills to real-world scenarios effectively. Additionally, the career services team has been exceptional, hosting numerous events and providing comprehensive career support. This holistic approach has been instrumental in my professional growth and preparedness for the industry.
What advice would you give to help potential applicants gain admission into the Carlson School’s MSBA program?
To gain admission into the Carlson School's MSBA program, showcase your passion for data analytics and your ability to apply analytical skills to real-world problems. Highlight your professional experiences and how they have prepared you for this program. Demonstrate your enthusiasm for learning and collaborating with diverse teams. Additionally, research the program thoroughly and align your career goals with what the Carlson School offers, emphasizing the unique aspects that attracted you to the school. Finally, be genuine and convey your motivation for wanting to become a part of this prestigious program.
Photos courtesy of Jessica Cheng
