Brad Greenwood

Brad Greenwood

Associate Professor
Information & Decision Sciences

Education:

  • PhD 2013
    Decisions, Operations, and Information Technology - University of Maryland, College Park
  • MBA 2008
    IT Consulting University of Notre Dame
  • MIT 2006
    Information Technology Virginia Tech
  • BS 2004
    Information Technology Rensselaer Polytechnic Institute

Expertise:

  • Information Availability
  • Innovation and Entrepreneurship
  • Public Health
  • Healthcare Economics
  • IS Economics

About Brad

Dr. Brad N. Greenwood is an Associate Professor of Information & Decision Sciences at the University of Minnesota’s Carlson School of Management. He joined the faculty at Minnesota from Temple University, where he was an Assistant Professor of Management Information Systems and the Richard J Fox Faculty Fellow. Previously, he also served as a visiting assistant professor of Decisions, Operations, & IT at the University of Maryland’s Smith School of Business. Dr. Greenwood’s research examines the intended and unintended consequence of innovation, and how access to the resulting information affects welfare at the interface between business, technology, and social issues; notably in the contexts of healthcare and entrepreneurship. He is currently and Associate Editor at Management Science and his work has been published in such leading outlets as: Administrative Science Quarterly, Management Science, Organization Science, Information Systems Research, Productions and Operations Management, MIS Quarterly, the Communications of the ACM, and PLOS ONE.

His corporate experience includes nearly eight years as a deputy project manager and analyst for CACI International, a mid-sized consulting firm in the greater Washington DC Metro Area. He received his Bachelor’s degree in Information Technology and Management Information Systems from Rensselaer Polytechnic Institute. Dr. Greenwood also received: a Master’s of Business Administration in IT Consulting from the University of Notre Dame; a Master’s of Informational Technology from Virginia Polytechnic Institute; and a PhD in Decision, Operations and Information Technology, with a minor in Strategic Management, from the University of Maryland, College Park.


Selected Works & Activities.

Browse some of my work and see what I’ve been up to.

  • Hilal Atasoy, Brad N Greenwood, Jeff McCullough (2018) “The Digitization of Patient Care: A Review and Paths Forward on Electronic Health Records Research” Annual Review of Public Health; Forthcoming
  • Brad N Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal (2018) “The Role of Individual and Organizational Expertise in the Adoption of New Practices” Organization Science; Forthcoming
  • Brad N Greenwood, Kartik Ganju, Corey Angst (2018) “How Does the Implementation of Enterprise Information Systems Affect a Professional’s Mobility? An Empirical Study” Information Systems Research; Forthcoming
  • Gordon Burtch, Seth Carnahan, Brad N Greenwood (2018) “Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity” Management Science; Forthcoming
  • Brad N Greenwood, Seth Carnahan, Laura Huang (2018) “Patient-Physician Gender Concordance and Increased Mortality Among Female Heart Attack Patients” Proceedings of the National Academy of Sciences; 115 (34) 8569-8574
  • Seth Carnahan, Brad N Greenwood (2018) “Managers’ Political Beliefs and Gender Inequality among Subordinates: Does His Ideology Matter More than Hers?” Administrative Science Quarterly; 63 (2) 287-322
  • Brad N Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal (2017) “The When and Why of Abandonment: The Effect of Organizational Incentives on Technology Lifecycles” Management Science; 63 (9) 2948-2966
  • Brad N Greenwood, Anand Gopal (2017) "Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures” MIS Quarterly; 41(3) PP. 989-1007
  • Anand Gopal, Brad N Greenwood (2017) “Traders, Guns, and Money: The Effects of Mass Shootings on Stock Prices of Firearm Manufacturers in the U.S.” PLoS ONE 12(5): e0177720
  • Brad N Greenwood, Sunil Wattal (2017) “Show Me the Way to Go Home: An Empirical Investigation of Ride Sharing and Motor Vehicle Fatalities” MIS Quarterly; 41(1), pp 163-187
  • Brad N Greenwood, Ritu Agarwal (2016) “Matching Platforms and HIV Incidence: An Empirical Investigation of Race, Gender, and Socio-Economic Status” Management Science; 62(8), pp. 2281–2303
  • Brad N Greenwood, Anand Gopal; (2015) “Tigerblood: Newspapers, Blogs, and the Founding of Information Technology Firms” Information Systems Research; 26(4), pp. 812-828
  • Gordon Gao, Brad N Greenwood, Jeff McCullough, Ritu Agarwal; (2015) “Vocal Minority and Silent Majority: How do Online Ratings Reflect Population Perceptions of Quality?” MIS Quarterly; 39(3), pp. 565-589
  • Corey M Angst, Sarv Devaraj, Carrie Queenan, Brad Greenwood; (2011) “Performance effects related to the sequence of implementation of health information technologies." Productions and Operations Management; 20(3) pp. 319-333
  • Current Research

    My research examines the intended and unintended consequence of innovation, and how access to the resulting information affects welfare at the interface between business, technology, and social issues; notably in the contexts of healthcare and entrepreneurship. Within this stream I have examined how physicians and entrepreneurs react to the emergence of new technologies, and how they update behaviors as a result. My current research topics include: racial and gender inequality, the gig-economy, and the consequence of technology to broader public health. 

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