Firefly Millward Brown’s managing director, Ola Mobolade

Friday, September 15, 2017

Is Your Business Prepared for the ‘New Majority’?

America’s demographic landscape is undergoing a major cultural shift, as a growing list of US cities evolve to majority-minority status. Learn about the most significant factors that define these shifts, what savvy marketers are doing to keep pace with the changes, and implications for businesses just starting to explore the impact of the growing multicultural mainstream on their marketing strategies.


Join us for a talk by Firefly Millward Brown’s managing director, Ola Mobolade. She will discuss how to transform your marketing strategy to better reach and influence the “new multicultural majority.”

If you are unable to join us for Brand Matters or want a deeper look into reaching today’s culturally diverse consumer populations, be sure to check Ola Mobolade and David Burgos’ book, Marketing to the New Majority.


Offered jointly by Yamamoto, the Carlson School of Management, and Twin Cities Business Magazine, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with firsthand knowledge of branding and a question-and-answer session.

Agenda and Registration

  • 7:00 to 8:00 a.m. - Check In
  • 7:30 a.m. - Breakfast
  • 8:00 to 9:30 a.m. - Presentation by Guest Speaker

Registration: Fee: $25 per person (includes parking)*

*No refunds, only credit for future events.

Register Here


Carlson School of Management
3M Auditorium
321 19th Avenue S
Minneapolis, MN


Parking at the Carlson School is available in the University's 19th Avenue Ramp, across the street to the west, and in the University's 21st Avenue Ramp, across the street to the southeast. Pick up a parking coupon at event registration.

Future Presentations