Brand Matters

Offered jointly by Yamamoto, the Carlson School of Management, and Twin Cities Business Magazine, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with firsthand knowledge of branding and a question-and-answer session.

Most Recent Presentation

How to Sell Alcohol, For Breakfast

Bob Safford, Founder, Joia Spirit
Friday, November 22, 2019
How to Sell Alcohol, For Breakfast

Bob Safford has gone from Fortune 100 marketer to founder of a craft soda brand to manager of the entire Joia® Spirit Craft Cocktails portfolio. Come hear his story and learn a thing or two about selling booze in today’s world.

Registration Closed


  • 7:00 - 8:00am: Check In
  • 7:30am: Breakfast
  • 8:00 - 9:00am: Presentation by Guest Speaker
  • 9:00 - 9:30am: Q&A with Guest Speaker

Registration Fee: $25 per person (includes parking)

**No refunds, only credit for future events.**


3M Auditorium, Carlson School of Management
321 19th Ave S
Minneapolis, MN 55455


Parking at the Carlson School is available in the University's 19th Avenue Ramp, across the street to the west, and in the University's 21st Avenue Ramp, across the street to the southeast. Pick up a parking coupon at event registration.

Future Presentations

No future presentations are scheduled at this time. Please check back at a later date.