Brand Matters

Offered jointly by Yamamoto, the Carlson School of Management, and Twin Cities Business Magazine, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with firsthand knowledge of branding and a question-and-answer session.

Most Recent Presentation

Brand Matters - MacKenzie (UHC)

Andrew Mackenzie, CMO, UnitedHealthcare
Thursday, March 14, 2019
Creating the #1 Ad Campaign in the World

Join us to hear from the leader of the team responsible for the healthcare industry’s breakout comedy campaign. He’ll be letting us in on the campaign’s strategy, insights, failures, and—of course—wild success.

Registration Closed


  • 7:00 to 8:00 a.m. - Check In
  • 7:30 a.m. - Breakfast
  • 8:00 to 9:00 a.m. - Presentation by Guest Speaker
  • 9:00 to 9:30 a.m. - Q&A with Guest Speaker

Registration Fee: $25 per person (includes parking)*

*No refunds, only credit for future events.


3M Auditorium, Carlson School of Management
321 19th Ave S
Minneapolis, MN 55455


Parking at the Carlson School is available in the University's 19th Avenue Ramp, across the street to the west, and in the University's 21st Avenue Ramp, across the street to the southeast. Pick up a parking coupon at event registration.

Future Presentations

No future presentations are scheduled at this time. Please check back at a later date.