Marketing Department
Turning a Class Project into a Job Offer
Master of Marketing students spend a semester as strategy consultants for real-world business clients as part of the Carlson Brand Enterprise. With her new employer, Meagan Flood, '26 MMKTG, gets to implement and build on the same plan on which she and her classmates worked.
From Designer to Strategy Leader
"Carlson gave me the confidence and vocabulary to move from being purely a designer to leading both the creative and business sides of an agency." - Fatemeh Astani, '25 MMKTG
Students Help Caribou Coffee Brew Gen Z Insights
For their capstone project, Master of Marketing students partnered with Caribou Coffee to analyze Gen Z consumer habits.
Faculty of the Year
Congratulations to Professor Akshay Rao on the Curtis Cup Award for Excellence in Teaching; Senior Lecturer Andrew Lainsbury on the Undergraduate Instructor of the Year, Full-Time and Management Science MBA — Elective Courses Faculty of the Year, and Master of Marketing Faculty of the Year Awards; and Lecturer Nicole Tuma, also on the Master of Marketing Faculty of the Year Award.
Institute for Research in Marketing
The Institute for Research in Marketing brings together the expertise of Minnesota Carlson’s marketing faculty with top marketers and market research professionals from global brands, creating thought-provoking dialogue and driving the science and practice of marketing forward.
Faculty Recognition
- Associate Editor, Marketing Science (Professor Yi Zhu)
- Fellow, Association for Consumer Research (Professor Deborah Roedder John)
- Fellow, Society for Consumer Psychology (Professor Deborah Roedder John)
- Highly Ranked Scholar, ScholarGPS (Professor Kathleen Vohs)
- Outstanding Teaching Award, Minnesota Carlson (Senior Lecturer Andrew Lainsbury)