Carlson School Evolves to Minnesota Carlson

Say hello to Minnesota Carlson!

The name represents the new preferred shortened name for the Carlson School of Management, a transition away from Carlson School, which had been used for nearly 40 years. Minnesota Carlson marks the next step in the evolution of the school, alongside an ongoing building transformation and the commitment to a new three-year strategic plan.

Minnesota Carlson creates a stronger brand association between the school and the University of Minnesota and reiterates the school’s geographic location to elevate a greater connection with audiences on a larger scale. Additionally, this move aligns with a naming convention commonly used across higher education institutions and even on campus, with the Law School changing to Minnesota Law in 2018.

“Minnesota Carlson is one tool in the toolkit to help elevate the school’s national profile,” said Minnesota Carlson Dean Jamie Prenkert. “Strengthening our connection to the University through our visual and written identity will emphasize who we are and the world-class education we have to offer."

While Carlson School of Management remains the school’s official name, Minnesota Carlson will be used more broadly across visual and written communications, with the longer name reserved for formal occasions and official business operations.

The Carlson community can look forward to a Minnesota Carlson merch pop-up shop later this fall.