5 Things I've Learned: Leonel Oliveira

Training and coaching BJJ is a lifelong passion that allows Oliveira to give back by supporting young athletes. A devoted husband and father of Heitor (13), Luca (6), and Stella (1)—he balances his career, family, and BJJ with a commitment to resilience, integrity, and leadership.
 

1. Resilience is built through transitions.

Born in Rio de Janeiro, I stepped onto the mat at five years old. Judo became my anchor as my family moved across Brazil—from the Amazon to São Paulo and Paraná. It taught me discipline, respect, and hard work. Later, I found Brazilian Jiu-Jitsu, where I continued to grow. Earning my black belt reinforced a key lesson: Resilience isn’t just about standing your ground—it’s about getting back up, adapting, and growing stronger.
 

2. Success comes from mindset, integrity, and perseverance.

Leading multimillion- and billion-dollar projects across industries has brought immense pressure—tight deadlines, shifting priorities, and limited resources. There were moments when it felt like I was running uphill alone. The mat taught me to stay calm, be honest, and do the right thing—even when no one is watching. Success isn’t just about milestones; it’s about staying true to your values, empowering your team, and lifting others as you climb.
 

3. The mat is home in every corner of the world.

From Brazil to Europe and the U.S., BJJ and judo have connected me to people across cultures. On the mat, titles and job roles don’t matter—only respect, effort, and growth do. This mindset shapes how I lead, build relationships, and navigate challenges with empathy.
 

4. Mentorship is a powerful way to give back.

In my spare time, I coach youth in BJJ, helping them build confidence, handle pressure, and stand up to challenges with grace. Watching shy kids transform into resilient individuals is one of my greatest rewards. Leadership isn't about showing off what you know—it's about empowering others to see what they can achieve.
 

5. Stay grounded, but always aim higher.

Balancing global business development, family, and BJJ isn’t easy. But my roots remind me to stay humble, resilient, and ambitious. Whether coaching a child or leading a project, I aim to inspire confidence, growth, and integrity.