Zuzanna Jurewicz

Zuzanna Jurewicz is a Postdoctoral Research Associate in Marketing at the Carlson School of Management, University of Minnesota. She received her PhD in Business Administration (Marketing) from Ivey Business School at Western University, Canada. 

Zuzanna's research explores the intersection of consumption and sociality and follows two main lines. The first examines factors that define and shape the social context of consumption (i.e., being alone or with others). The second investigates the interpersonal consequences of consumption—how and why consumption influences interactions and relationships. Substantively, her work focuses on experiential consumption and prosocial behavior.