Xuege (Cathy) Lu

Studying firms’ boundary-spanning activities is especially fitting for Assistant Professor Xuege (Cathy) Lu, as she holds degrees in multiple fields: journalism, public policy, and management. Before earning her PhD at Cornell University earlier this year, Lu served as a World Bank consultant focusing on climate change and sustainable energy access. Her work in this role drew her to explore ways firms can generate pro-social benefits.

Fun Fact: Is a professionally trained pianist

"I enjoy my research the most whenever I find ways to connect with practitioners and industry experts on the ground, especially moments when they relate to my work or when they spark insights that open up my way of thinking about strategy and organizations."