Biography
Rob Martin is a digital marketing and analytics practitioner who has spent more than a decade building and leading the teams behind digital campaigns. He began his career in operations at Coolibar, a fast-growing Minnesota e-commerce company, before joining the digital marketing agency Rank Crankers (now Voro) as its first employee. Over nearly seven years there he served as Director of Search and later VP of Operations, building the agency's paid media, SEO, analytics, and business intelligence teams as the company grew to more than 40 people. In 2021 he founded Inertia Analytics, an independent consultancy where he advises clients including General Mills, the Los Angeles Dodgers, Inspire Medical Systems, and the Science Museum of Minnesota on measurement, analytics, and digital marketing strategy. Martin has guest lectured in Minnesota Carlson's Digital Marketing course for several years and brings current, hands-on practice into the classroom. He lives in Minneapolis, where he serves as a director of the Kingfield Neighborhood Association, coaches youth sports, and bikes as often as he can.